Ingaba iikomityi zekofu zePhepha leSiko ziLiphucula njani igama lam?

Iikomityi zekofu zephepha zezona ndlela zibalaseleyo zokunganikezeli nje iziselo zakho ezimnandi kodwa nokuphucula iinzame zakho zokubeka uphawu. Ezi komityi zinokuthi zenzelwe wena kunye nelogo yakho, isilogeni, okanye naluphi na olunye uyilo olumele uphawu lwakho. Kweli nqaku, siza kuphonononga ukuba iikomityi zekofu zesiko zingaluphucula njani uphawu lwakho kwaye kutheni zilutyalo-mali olufanelekileyo kwishishini lakho.

Yandisa ukuNakana kweBrand

Enye yeenzuzo eziphambili zokusebenzisa iikomityi zekofu zephepha kukuba zinceda ukwandisa ukuqondwa kophawu. Xa abathengi bebona uphawu lwakho okanye uyilo kwiindebe, baya kuyinxulumanisa ngoko nangoko nebrand yakho. Oku kubonakaliswa rhoqo kunokunceda ukwandisa ulwazi lophawu, ukwenza ishishini lakho laziwe ngakumbi kubo bobabini abakhoyo nabanokuba ngabathengi.

Ngokusebenzisa iikomityi zekofu zesiko, ujika yonke ikomityi yekofu ibe lithuba lokuthengisa. Nokuba abathengi bakho bayonwabela ikofu yabo kwikhefi yakho okanye bayayithatha, uphawu lwakho luya kuba ngaphambili kunye neziko. Oku kubonakala kwanda kunokunceda ukutsala abathengi abatsha abanokuhendwa luphawu lwakho kwaye bakhuthaze ishishini eliphinda-phindayo kubathengi abasele beqhelene nohlobo lwakho.

Yakha Brand Ukunyaniseka

Ukongeza ekwandiseni ukuqondwa kwebrendi, iikomityi zekofu zekofu zinokunceda ukwakha intembeko yophawu. Xa abathengi bebona ukuba uhambe imayile eyongezelelweyo ukwenza iikomityi zabo zekofu, baya kuziva benxibelelana ngakumbi nebhrendi yakho. Oku kuchukunyiswa komntu siqu kunokudala umbono olungileyo kwaye wenze ukuba abathengi babuyele kwishishini lakho kwixesha elizayo.

Ngotyalo-mali kwiikomityi zekofu zamaphepha, ubonisa abathengi bakho ukuba uyabakhathalela ngamava abo kwaye unike ingqalelo kwiinkcukacha. Le ngqalelo kwintengiso inokunceda ukuseka ukuthembana kunye nokuthembeka kubathengi bakho, okukhokelela kubudlelwane bexesha elide oluluncedo kwishishini lakho. Xa abathengi beziva beqhagamshelwe kwibhrendi yakho, kunokwenzeka ukuba bakhethe ishishini lakho ngaphezu kwabantu okhuphisana nabo, nokuba oko kuthetha ukuhlawula ixabiso eliphezulu kancinane.

Phumani kuKhuphiswano

Kwimarike enabantu abaninzi, kunokuba ngumceli mngeni ukugqama kukhuphiswano kwaye utsale abathengi kwishishini lakho. Iikomityi zekofu zamaphepha zinika ithuba elikhethekileyo lokwahlula uphawu lwakho kwaye wenze umbono ongalibalekiyo kubathengi. Ngokusebenzisa iikomityi zesiko ezinoyilo olutsala amehlo, imibala, okanye iziqubulo, unokuthimba ingqalelo yabathengi abanokubakho kwaye ushiye impembelelo ehlala ihleli.

Xa abathengi bejongene nokukhetha indawo yokuthenga ikofu yabo yasekuseni, uphawu olubalaseleyo lunokuphumelela ishishini labo. Iikomityi zekofu zamaphepha zinokukunceda ufezekise le njongo ngokwenza uphawu lwakho lube nomtsalane ngakumbi kwaye lukhumbuleke. Ngotyalo-mali kumgangatho ophezulu, iikomityi ezenziwe ngokwezifiso, unokuseta ishishini lakho ngaphandle kokhuphiswano kwaye wenze umbono oqinileyo ohambelana nabathengi.

Yandisa ukufikeleleka kweBrand yakho

Iikomityi zekofu ezenziwe ngephepha azikhawulelwanga kwindawo yakho nje. Xa abathengi bethatha ikofu yabo ukuba baye okanye babelane ngayo nabanye, uphawu lwakho luhamba nabo. Oku kuthetha ukuba ibhrendi yakho inamandla okufikelela kubaphulaphuli ababanzi ngaphaya kwabathengi bakho bangoku. Nokuba umntu ubona ikomityi yakho enegama esitalatweni, e-ofisini, okanye kumajelo eendaba ezentlalo, iyanceda ukonyusa ukufikelela kohlobo lwakho kunye nokuvezwa.

Ngokusebenzisa iikomityi zekofu zesiko njengenxalenye yesicwangciso sakho sophawu, uguqula abathengi bakho babe ngoonozakuzaku bohlobo. Xa behamba bephethe iikomityi zakho eziphawulwe ngesandla, bayalinyusa ishishini lakho kuye wonke umntu abadibana naye. Le ntengiso yegama-ngomlomo inokusebenza ngendlela emangalisayo ekufikeleleni abathengi abatsha kunye nokwandisa ubukho bophawu lwakho kwimarike.

Yandisa iiMvo zeBrand

Indlela uphawu lwakho olubonwa ngayo ngabathengi inokuchaphazela kakhulu isigqibo sabo sokukhetha ishishini lakho ngaphezu kwabakhuphisana nabo. Iikomityi zekofu zephepha eziqhelekileyo zinokunceda ukukhulisa umbono wophawu ngokongeza imvakalelo yobungcali kunye nengqalelo kwiinkcukacha kwishishini lakho. Xa abathengi bebona ukuba uthathe ixesha lokuzenzela iikomityi zabo, banokujonga uphawu lwakho ngendlela elungileyo.

Utyalo-mali kwiikomityi zekofu zesiko lubonisa ukuba uyakhathala malunga namava omthengi ngokubanzi kwaye uzimisele ukuhambisa iimveliso kunye neenkonzo ezisemgangathweni. Olu qwalaselo kuphawu lwentengiso lunokunceda ukwakha ukuthembana kunye nokuthembeka kubathengi, okukhokelela kumbono owomeleleyo webhrendi kunye noluvo oluhle ngakumbi lweshishini lakho. Ngokusebenzisa iikomityi zesiko, ubonisa ukuba uphawu lwakho luthembekile, luthembekile, kwaye luyabaxabisa abathengi balo.

Lilonke, iikomityi zekofu zesiko zinokudlala indima ebalulekileyo ekuphuculeni imizamo yakho yokubeka uphawu kunye nokunceda ishishini lakho liphume phambili kukhuphiswano lwentengiso. Ukusuka ekwandiseni ukuqondwa kwebrendi ukuya ekwakheni ukuthembeka kunye nokwandisa ukufikelela kwakho, iindebe zesiko zibonelela ngoluhlu lweenzuzo ezinokuthi zibe nempembelelo entle kwishishini lakho. Ngokwenza utyalo-mali kwiikomityi ezenzelwe umntu, awusebenzisi nje kuphela iziselo zakho ngesitayile kodwa kwaye wenze umbono ongapheliyo kubathengi abanokukhokelela kwimpumelelo yexesha elide. Cinga ngokubandakanya iikomityi zekofu zephepha kwisicwangciso sakho sophawu ukuze uphakamise ibhrendi yakho kwaye wenze amava akhumbulekayo kubathengi bakho.