Ingaba imikhono yeNdebe eShicileleyo eShicileleyo iYomeleza Njani ukunyaniseka koMthengi?

Intshayelelo enomdla:

Khawube nomfanekiso woku: ungena kwivenkile yekofu oyithandayo yasekhaya, ulindele ngolangazelelo ukusela kwakho kwisiselo sakho se-espresso. Njengoko i-barista ikunika ikomityi eqhumayo, awunakunceda kodwa uqaphele umkhono wekomityi eshushu eprintiweyo esongelwe ngokugqibeleleyo kuyo, ibonisa ilogo yekhefi ngemibala eqaqambileyo. Ukuqwalaselwa kwiinkcukacha kunye nokuchukumisa umntu ngoko nangoko kukwenza uzive uxatyisiwe kwaye uxatyisiwe njengomthengi. Kodwa ngaba ukhe wema ukuba ucinge ukuba le mikhono mincinci inokuba nefuthe kangakanani ekuphuculeni ukunyaniseka kwabathengi? Kweli nqaku, siza kuphonononga iindlela apho imikhono yekomityi eshushu eprintiweyo inokushiya umbono ongapheliyo kubathengi bakho kwaye ubagcine bebuyela ngaphezulu.

Ukwakha ukuNakana kweBrand

Imikhono yekomityi eshushu eprintiweyo yesiko isebenza njengesixhobo esinamandla sokwakha ukuqondwa kophawu. Ngokubonisa ngokucacileyo uphawu lwakho, isilogeni, okanye naziphi na ezinye izinto zophawu kwimikhono, ujika yonke ikomityi yekofu ibe yibhilibhodi encinci yeshishini lakho. Njengoko abathengi bephatha iziselo zabo imini yonke, umfanekiso wakho wophawu uboniswa kubaphulaphuli abaninzi, okunokuthi kutsalwe abathengi abatsha kwinkqubo.

Akunjalo kuphela imikhono eprintiweyo yesiko inceda ukwandisa ukubonakala kohlobo, kodwa iphinda idale ingqiqo yokuhambelana kunye nobugcisa. Xa abathengi bebona uphawu olufanayo kunye noyilo kwimikhono yekomityi rhoqo xa bendwendwela indawo yakho, yomeleza uphawu lwakho kwaye ikhuthaza ukuthembela kunye nokuthembeka. Oku kungaguquguquki kunokukhokelela ekwandeni kokuthembeka kwabathengi, njengoko abantu bethanda ukutsalela kwiimpawu abaziqaphelayo nabazithembileyo.

Ukuphucula amava oMthengi

Kwimarike yanamhlanje ekhuphisanayo, akwanelanga ukunikezela ngeemveliso ezikumgangatho ophezulu; Kananjalo kufuneka unikezele ngamava akhethekileyo omthengi ukuze uzibeke wahlukileyo kukhuphiswano. Imikhono yekomityi eshushu eshicilelweyo inokudlala indima ephambili ekwandiseni amava omthengi ngokubanzi kwindawo yakho.

Le mikhono ayikhuseli kuphela izandla zabathengi kubushushu beziselo zabo, kodwa zongeza isimbo kunye nobuchwephesha kumava abo okusela. Nokuba ukhetha uyilo olucekeceke oluncinci okanye ipateni enemibala kunye nenomtsalane wamehlo, umkhono ochanekileyo unokuphakamisa ixabiso eliqikelelwayo leemveliso zakho kwaye wenze abathengi bazive ngathi bafumana amava eprimiyamu.

Ngokutyala imali kwimikhono eprintiweyo yesiko, ubonisa abathengi bakho ukuba ubakhathalele iinkcukacha kwaye uzimisele ukuhamba umgama owongezelelweyo ukubabonelela ngamava amnandi nakhumbulekayo. Eli nqanaba lokuqwalaselwa kunye nokunyamekela kunokushiya impembelelo engapheliyo kubathengi kunye nokudala uxhulumaniso oluqinileyo lweemvakalelo olubagcina bebuyela ngaphezulu.

Ukukhuthaza ukuThetha kweBrand

Olona ncedo lunamandla lwemikhono yekomityi eshushu eprintiweyo kukukwazi kwabo ukuguqula abathengi bakho babe ngabaxhasi bohlobo. Xa abathengi befumana umkhono oyilwe kakuhle ngesiselo sabo, kunokwenzeka ukuba bathathe ifoto kwaye babelane ngayo kumajelo eendaba ezentlalo, besasaza ulwazi lophawu lwakho kubalandeli babo.

Ukukhuthaza umxholo owenziwe ngumsebenzisi ngokusebenzisa imikhono yekomityi yesiko kunokukunceda ukuba ufikelele kubaphulaphuli ababanzi kwaye utsale abathengi abatsha abatsalwa kukutsala umdla wophawu lwakho. Ngokwenza uyilo olubonakalayo olunomtsalane kunye nolufanelekileyo lwe-Instagram, unokunyusa amandla osasazo lweendaba zentlalo ukuvelisa i-buzz malunga neshishini lakho kunye nokwandisa ukuzibandakanya nabaphulaphuli ojolise kubo.

Ukongeza, xa abathengi bebona abanye bethumela malunga ne-brand yakho kwi-intanethi, inokomeleza ngakumbi ukunyaniseka kwabo kunye nemvakalelo yokuba bendawonye yabantu abanengqondo efanayo ababelana ngokuthanda iimveliso zakho. Le mvakalelo yokuba ngowabanye inokubangela ukuziva ubodwa kunye nobudlelwane obuqinisa ubudlelwane babathengi kunye nokukhuthaza ukunyaniseka kwexesha elide.

Ukuma Phantsi KwiMarike Exineneyo

Kwimarike yanamhlanje egcwele kakhulu, kunokuba ngumngeni ukwahlula ishishini lakho kukhuphiswano kwaye ubambe ingqalelo yabathengi. Imikhono yekomityi eshushu eprintiweyo yesiko inika ithuba elikhethekileyo lokuma kwimarike exineneyo kwaye yenze umdla ongalibalekiyo kubathengi.

Ngokwenza utyalo-mali kuyilo olutsala amehlo, ukuthungwa okukhethekileyo, okanye ubuchule obutsha bokushicilela, unokwenza umkhono obeka uphawu lwakho ngokwahlukileyo kwaye wenze umdla wabathengi. Nokuba ukhetha ukusebenzisana negcisa kumzobo wesiko okanye ulinge ngemathiriyeli eco-friendly ukujijwa okuzinzileyo, kukho amathuba angapheliyo okwenza umkhono obonisa ubuntu kunye nexabiso lophawu lwakho.

Xa abathengi bedibana nomkhono oshicilelweyo okhethekileyo kwabanye, awubambi kuphela ingqalelo yabo kodwa ushiya umbono ohlala uhleli obeka uphawu lwakho lwahlukileyo ezingqondweni zabo. Le ndawo yokuchukumisa engalibalekiyo inokuba sesona sigqibo sichaphazela abathengi ukuba bakhethe ishishini lakho ngaphezu kwabantu okhuphisana nabo kwaye ikhuthaze ukuphinda utyelelo.

Ukukhuthaza ukunyaniseka koMthengi

Embindini wayo yonke into, eyona njongo iphambili yokusebenzisa imikhono yekomityi eshushu eprintiweyo kukukhuthaza ukunyaniseka kwabathengi kunye nokudala ubudlelwane obuhlala ixesha elide kunye nabaphulaphuli bakho. Ngokubandakanya le mikhono kwisicwangciso sakho sophawu, ubonisa ukuzibophelela ekuboneleleni ngamava angaguqukiyo nakumgangatho ophezulu kubathengi, nto leyo enokukhokelela ekunyanisekeni kwexesha elide kunye nokuphinda ishishini.

Xa abathengi beziva bexatyisiwe, bexatyiswa, kwaye beqhagamshelwe ngokwasemphefumlweni kwibhrendi yakho, kunokwenzeka ukuba babe ngabathengi abaphinda-phindayo kunye nabameli bohlobo abakhuthaza ishishini lakho kwabanye. Imikhono eprintiweyo yesiko isebenza njengesikhumbuzo esibambekayo samava akhuthazayo abathengi abaye bawafumana ngebhrendi yakho, beqinisa ukunyaniseka kwabo kwaye bebakhuthaza ukuba baqhubeke nokukhetha iimveliso zakho ngaphezu kwabakhuphisana nabo.

Isishwankathelo, imikhono yekomityi eshushu eprintiweyo ingaphezulu nje kwezixhobo ezisebenzayo; zizixhobo zokuthengisa ezinamandla ezinokonyusa ukuthembeka kwabathengi, ukwakha ukuqondwa kophawu, kunye nokudala amava akhumbulekayo kubaphulaphuli bakho. Ngokwenza utyalo-mali kuyilo olukumgangatho ophezulu kunye nokusebenzisa amathuba awodwa anikezelwa yimikhono, unokushiya umbono ongapheliyo kubathengi kwaye ugqame kwimarike yokhuphiswano. Ke, kwixesha elizayo xa ufika kwikomityi yekofu eqhumayo, thatha umzuzwana ukuxabisa umkhono oprintiweyo ojikelezileyo-inokuba sisitshixo sokuvula ukunyaniseka kwabathengi kunye nokukhulisa ishishini lakho.