Kwiminyaka yakutshanje, ishishini lokuhambisa ukutya liye lenza utshintsho olumangalisayo, oluqhutywa kukutshintsha kwezinto ezikhethwa ngabathengi kunye nenkqubela phambili yetekhnoloji. Phakathi kwezinto ezininzi ezintsha, inguqu enye ibalasele ngokulula kwayo kodwa impembelelo enzulu: ukunyuka kweebhokisi zephepha le-kraft. Ezi zikhongozeli zithobekileyo azichazi ngokutsha kuphela indlela ukutya okupakishwa ngayo nokuhanjiswa ngayo kodwa zikwadlala indima ebalulekileyo ekujonganeni neenkxalabo zokusingqongileyo kunye nokwandisa amava omthengi. Njengoko ukuhanjiswa kokutya kuqhubeka nokunyuka kwihlabathi jikelele, iibhokisi zephepha le-kraft ziye zaqalisa ngokuzolileyo kodwa ngokusebenzayo ukutshintsha imeko yeshishini, ikhuthaza uzinzo kunye nokuveliswa kwezinto ezintsha kwicandelo elilawulwa yinkunkuma yeplastiki ngokwesiko. Eli nqaku lijonga indlela iibhokisi zephepha le-kraft eziguqula ngayo ukuhanjiswa kokutya kwiimbono ezininzi, zikhanyisela iingenelo zabo, imingeni, kunye namathemba ekamva.
IiNzuzo zokusiNgqongileyo kwiibhokisi zePhepha leKraft
Impembelelo yokusingqongileyo yokupakishwa kokutya kudala iyinkxalabo ecinezelayo, ngakumbi ngokunyuka okubonakalayo kokuziswa kokutya kwihlabathi liphela. Izinto zokupakisha zemveli, ubukhulu becala izikhongozeli zeplastiki kunye neebhokisi ezinogwebu, zinegalelo elikhulu kungcoliseko nakwinkunkuma yokulahla inkunkuma. Iibhokisi zephepha le-Kraft zivela njengenye indlela ezinzileyo, enikezela ngeenzuzo ezahlukeneyo zokusingqongileyo okunzima ukuzihoya. Lenziwe ngepulp yomthi wendalo, iphepha lekraft liyabola, liyavuthwa, kwaye linokuphinda lisetyenziswe, nto leyo enciphisa kakhulu inkunkuma yeplastiki ehlala ihleli kwi-ecosystem amashumi eminyaka.
Inkqubo yokuvelisa iphepha le-Kraft ngokwayo ithande ukuba ne-carbon footprint ephantsi xa kuthelekiswa neeplastiki kunye nezinye izinto zokupakisha zokwenziwa. Ngenxa yokuba ezi bhokisi ngokufuthi zenziwe kusetyenziswa amaphepha ahlaziyiweyo okanye ngezinto ezikrwada ezifunyenwe ngokufanelekileyo, zinegalelo elincinane ekugawulweni kwamahlathi nasekuwohlokeni kwemekobume. Ngaphezu koko, iibhokisi zephepha le-kraft ziyakwazi ukuxutywa ekhaya okanye kwiindawo zokubumba umgquba, ziqinisekisa ukuba emva kokusetyenziswa, ziqhekeza ngokwemvelo ngaphandle kokukhupha i-toxins eyingozi. Lo mjikelo wobomi wesetyhula unciphisa imo yokusingqongileyo iyonke yokupakishwa kokutya kwisistim yonikezelo lwendalo.
Omnye umba obalulekileyo yindima edlalwa ziibhokisi zamaphepha ekraft ekukhuthazeni ulwazi lwabathengi malunga nokuzinza. Ukupakishwa kuhlala kuyindawo yokuqala yokunxibelelana ngokomzimba phakathi kwebhrendi kunye nomthengi wayo, okuthetha ukuba ukhetho lwezixhobo ezilungele i-eco-friendly luthumela umyalezo oqinileyo ohambelana nentshukumo ekhulayo yehlabathi ekusetyenzisweni okunoxanduva. Abathengi bayanda bafuna ukuba iinkampani zithathe amanyathelo abambekayo ngokubhekiselele kulawulo lokusingqongileyo, kwaye ukutshintshela kwiibhokisi zephepha le-kraft yindlela ebonakalayo nesebenzayo yokubonisa ukuzinikela kwizenzo eziluhlaza.
Ukongeza ekunciphiseni inkunkuma kunye nongcoliseko, iibhokisi zephepha le-kraft zikwanqanda ungcoliseko lwe-microplastic olunxulunyaniswa nokuqhekeka kokupakishwa kweplastiki. I-Microplastics iye yaba yingozi enkulu yendalo kunye nempilo, ingcolisa umhlaba, imijelo yamanzi, kunye nokungena kwikhonkco lokutya. Ngokutshintshela kwipakethe ye-biodegradable njengephepha le-kraft, icandelo lokuhanjiswa kokutya linokuba negalelo elikhulu ekunciphiseni lo mba. Ezi nzuzo zidibeneyo zokusingqongileyo zenza iibhokisi zephepha le-kraft zibe sisixhobo esinamandla kungekuphela nje ekuphuculeni uzinzo kodwa kunye nokukhuthaza utshintsho kwishishini ngokubanzi ukuya kwizisombululo zokupakisha eziluhlaza kunye nezicocekileyo.
Ukuphucula uBonelelo lokutya kunye nomfanekiso weBrand
Imibono yokuqala ibaluleke kakhulu kukhuphiswano lwemarike yokuhanjiswa kokutya, kwaye ukupakishwa kudlala indima ebalulekileyo ekubumbeni iimbono zabathengi. Iibhokisi zephepha le-Kraft zinika indibaniselwano ekhethekileyo ye-rustic charm kunye nesibheno sanamhlanje ukuba iimpawu ezininzi zixhamla ukuze zihluke. Ngokungafaniyo nezikhongozelo zeplastiki ezihlala ziziva zisenziwa zisebenza njengegeneric kwaye azinabuntu, iibhokisi zephepha le-kraft zinika ukuhanjiswa kokutya indalo, ubuhle obuphilileyo obuhambelana nabathengi abafuna ukunyaniseka, umgangatho, kunye nenkathalo ekutyeni kwabo.
Amava achukumisayo okupakishwa kwephepha le-kraft alinakuthelekiswa - ukuthungwa kwayo okurhabaxa kunye nombala womhlaba ubhenela kwiimvakalelo kunye nokuphucula amava e-unboxing. Oku kudibana koluvo kunokuphakamisa ixabiso elibonwayo lesidlo, okwenza abathengi bazive befumana okungaphezulu kokutya nje kodwa amava enziwe ngokuqwalasela iinkcukacha. Ngokukodwa kwimveliso yezobugcisa, ephilayo, okanye efama-ukuya-kwitafile, iibhokisi zephepha le-kraft zihambelana ngokugqibeleleyo kwaye zomeleza amabali e-brand agxile kumgangatho, ukuzinza, kunye ne-ethical sourcing.
Iibhokisi zephepha le-Kraft zikwabonelela ngamathuba amahle kakhulu okulungelelaniswa kweempawu. Ngokungafaniyo nezikhongozeli zeplastiki, ezisikelwe umda kumgangatho woshicilelo kunye nokuguquguquka koyilo, ukupakishwa kwephepha le-kraft kunokuprintwa ngokulula ngeelogo, imizobo, kunye nemiyalezo kusetyenziswa i-eco-friendly i-inks kunye neendlela zesitampu. Oku kuvumela iindawo zokutyela kunye neenkonzo zokuhanjiswa kweenkonzo ukwenza uphawu olwahlukileyo oluphakamisa ukuqondwa kunye nokuthembeka kwabathengi. Inkangeleko elula kodwa ebukekayo yokupakishwa kwe-kraft ihambelana kakuhle ne-minimalist kunye neendlela zangoku zokuthengisa, ukunceda amashishini ukuba abonise umfanekiso ohambelanayo kunye nonomtsalane kuzo zonke iindawo zokuchukumisa.
Ngaphezu koko, ukuqina kweebhokisi zephepha le-kraft zikhusela iziqulatho zokutya ngelixa zigcina ingqibelelo yesakhiwo sebhokisi ngexesha lonke lokuziswa, ukuqinisekisa ukuba isidlo sifika kwimeko ecocekileyo. Iimpawu zokukhusela iibhokisi zinceda ukugcina ukutya kushushu ngaphandle kokuncama ukuphefumla, nto leyo enokunciphisa ukufuma kunye nokuqina. Ekugqibeleni, ngokukhetha ukupakishwa kwephepha le-kraft, iinkonzo zokuhanjiswa kokutya kunokuphucula amava okutyela ngokubanzi, ukukhuthaza ukuphindaphinda iiodolo kunye nokomeleza isidima sohlobo.
Izinto eziluncedo eziSebenzayo kwiibhokisi zePhepha leKraft ekuhanjisweni kokutya
Ngaphandle kokutsala kwabo kokusingqongileyo kunye nobuhle, iibhokisi zephepha le-kraft zibonelela ngeenzuzo ezininzi ezibenza ukuba bafanelekele iimfuno eziguqukayo zokuhanjiswa kokutya. Imiceli mngeni yemihla ngemihla yokuthutha ukutya - okufana nokugcina ubushushu, ukuthintela ukuchitheka, kunye nokwamkela iintlobo ezahlukeneyo zokutya - kufuna ukupakishwa ukuba kuthembeke kwaye kuguquguquke. Iibhokisi zephepha le-Kraft ziyanelisa le migaqo ngeendlela ezininzi.
Enye inzuzo ebalulekileyo ixhomekeke kumandla kunye nokuguquguquka kwezinto. Iphepha le-Kraft liyaziwa ngokomelela kwalo, oku kuthetha ukuba iibhokisi ezenziwe kulo zinokubamba ngokukhuselekileyo ukutya okunzima okanye okunzima ngaphandle kokukrazula okanye ukuwa. Oku kuqina kubalulekile kuhambo, apho ukuxukuxa kunye nokupakisha kuxhaphakile. Iindawo zokutyela kunye namaqonga okuhambisa axhamla kumonakalo oncitshisiweyo wokutya kunye nezikhalazo zabathengi, ngelixa abathengi befumana iiodolo zabo zigqibelele kwaye zikhangeleka.
Iibhokisi zephepha le-Kraft ziyakwazi ukwenza ngokwezifiso kakhulu kwimilo kunye nobukhulu, zivumela ukwahlukana kweemfuno zokuhanjiswa kokutya. Nokuba iisaladi zokupakisha, iisandwich, izitya ze-noodle, okanye iimpahla ezibhakiweyo, iibhokisi zephepha le-kraft zingayilwa ukuba zilingane izahlulo ezahlukeneyo kunye neentlobo zokutya ngokufanelekileyo. Uyilo lwabo olusongekayo lwenza lula ukugcinwa kunye nokudibanisa, olunceda iikhikhini zonge indawo kwaye zilungelelanise imisebenzi yokupakisha, ekugqibeleni iphucula amaxesha okuzaliseka kocwangco.
Ngapha koko, ezi bhokisi zibonisa ukuphefumla okungcono kuneenketho zeplastiki. Ukuphefumla kubalulekile ukunqanda ukwakheka kwe-condensation okunokukhokelela ekutyeni okune-soggy okanye okunamafutha. Ngokujikeleza komoya okungcono, izidlo, ngakumbi izinto eziqhotsiweyo okanye ezikrwada, zigcina ukuthungwa kwazo kunye nokutsha kwazo ixesha elide, ukomeleza ukwaneliseka kwabathengi.
Olunye uncedo olusebenzayo lweebhokisi zephepha le-kraft kukuhambelana kwazo nee-microwaves kunye nee-oveni, ezivumela abathengi ukuba bakufudumeze kwakhona ukutya kwabo ngaphandle kokukuthumela kwesinye isikhongozeli. Oku kube lula kuqinisekisa ukuba isidlo sigcina umgangatho kunye nobushushu, nto leyo ibalulekileyo ekuthatheni nasekuhambiseni amava. Ukongeza, ukuxhathisa igrisi ngaphandle kweengubo ezinetyhefu kuqinisekisa ukuba iibhokisi zihlala zisebenza ngaphandle kokubeka esichengeni ukhuseleko lokutya okanye okusingqongileyo.
Ekugqibeleni, ukuphumelela kweendleko ze-kraft paper packaging yongeza kwisibheno sayo esisebenzayo. Ngaphandle kwembono yokuqala yokuba ukupakishwa kwe-eco-friendly kuyabiza, izibonelelo zexesha elide ezifana neendleko zokunciphisa inkunkuma, ukugcinwa komthengi ophuculweyo, kunye nokuthotyelwa kwemimiselo yendalo engqongileyo idla ngokuba ngaphezu kweendleko zangaphambili, ukwenza iibhokisi zephepha le-kraft zibe lutyalo-mali oluvakalayo kumashishini okuhanjiswa kokutya anenkqubela.
Indima yeebhokisi zePhepha leKraft kuLawulo lweNkunkuma kunye noQoqosho lweSetyhula
Ulawulo lwenkunkuma lucelomngeni olumandla kwishishini elikhula ngokukhawuleza lokuziswa kokutya, apho ukupakishwa kwenkunkuma kuyinxalenye ebalulekileyo yenkunkuma yasezidolophini. Iibhokisi zephepha ezenziwe nge-Kraft, ngeepropati zazo ezinokubola kunye nezinokuphinda zisetyenziswe, zibaluleke kakhulu ekuqhubeleni phambili izenzo zolawulo lwenkunkuma oluzinzileyo nokukhuthaza imodeli yoqoqosho ejikelezayo.
Ingqikelelo engundoqo yoqoqosho lwesetyhula ibandakanya ukucuthwa kwenkunkuma ngokuqhubeka kuphinda kusetyenziswe kwakhona kunye nokuhlaziya imathiriyeli, ngaloo ndlela kulondolozwa imithombo kunye nokunciphisa umonakalo wokusingqongileyo. Iibhokisi zephepha le-Kraft zihambelana ngokugqibeleleyo kule modeli njengoko ziveliswa kwizibonelelo ezivuselelekayo kwaye zinokuphinda zihlanganiswe kumjikelezo wemveliso emva kokusetyenziswa. Xa zilahlwe ngokufanelekileyo, iibhokisi zephepha le-kraft ziphinda zisetyenziselwe ukwenza iimveliso zephepha elitsha okanye zivundiswe ukutyebisa umhlaba, zivale i-loop kubomi bazo.
Ngokutshintsha ukusuka kwiplastiki okanye ukupakishwa kwezinto ezixubeneyo ukuya kwezinye iindlela zephepha le-kraft, iinkampani zokuhanjiswa kokutya zinokunciphisa kakhulu umthamo wenkunkuma engenakuphinda isetyenziswe ethunyelwa kwiindawo zokulahla inkunkuma okanye kwizitshisi. Oku akunciphisi nje ungcoliseko kuphela kodwa kukwanceda izixeko zilawule inkunkuma ngokufanelekileyo nangokuzinzileyo. I-biodegradability ye-kraft paper iqinisekisa ukuba nokuba inkunkuma, ezi bhokisi ziya kuphuka ngokwemvelo kunokuba negalelo kwiingozi zexesha elide zokusingqongileyo.
Amashishini okutya asebenzisa ukupakishwa kwephepha lekraft abonisa uxanduva lwenkampani ekuhlaleni kunye nokuthotyelwa kwemithetho engqongqo yokusingqongileyo kunye nolindelo lwabathengi. Oorhulumente kwihlabathi jikelele bamisela izithintelo okanye irhafu kwiiplastiki ezisetyenziswa kanye, betyhala imarike kwiinketho zokupakisha ezizinzileyo. Iibhokisi zephepha le-Kraft zinceda ababoneleli bokutya kwixesha elizayo-ubungqina bemisebenzi yabo ngokuchasene nolu tshintsho lolawulo kunye nokunciphisa izohlwayo zemali ezinokubakho.
Ukongeza, ukudibanisa iibhokisi zephepha le-kraft kwisikhokelo soqoqosho lwesetyhula kukhuthaza intsebenziswano phakathi kwabavelisi, abathengi, kunye neenkonzo zolawulo lwenkunkuma. Ubudlelwane obunjalo bunokukhokelela kumanyathelo anjengokuqokelelwa kwezinto zokupakisha ezisetyenzisiweyo, amaphulo okufundisa ngokwenziwa ngokutsha, okanye ukusungulwa kwezinto ezivundisiweyo. Ngokudibeneyo, ezi nzame zinegalelo ekunciphiseni iimpembelelo zokusingqongileyo zokuhanjiswa kokutya kunye nokukhuthaza ukuzinza kwezentlalo nokusingqongileyo kwinqanaba elikhulu.
Imicelimngeni kunye noTshintsho lwexesha elizayo kwi-Kraft Packaging yePhepha
Ngelixa iibhokisi zephepha le-kraft zizisa iingenelo ezininzi kwishishini lokuhambisa ukutya, azinayo imingeni. Ukuqonda le miqobo kubalulekile kwinguqu eqhubekayo yezisombululo zokupakisha ezizinzileyo kunye nokusebenzisa amandla apheleleyo ephepha le-kraft.
Omnye wemiqobo ephambili ngumba wokumelana nokufuma. Ngelixa iphepha le-kraft lomelele ngokwendalo, liyakwazi ukufunxa ulwelo, nto leyo ekhokelela ekubeni buthathaka okanye ukuvuza okunokwenzeka xa kupakishwa ukutya okunesosi kakhulu okanye okunamafutha. Nangona iibhokisi ezininzi ziphathwa ngeengubo ezikhethekileyo zokuphucula ukunganyangeki kwamanzi, olu nyango kufuneka lulungelelanise ukusebenza kunye nokhuseleko lokusingqongileyo, njengoko ezinye iingubo zinokuthi zithintele i-biodegradability okanye ukuphinda isetyenziswe.
Olunye ucelomngeni lusekunyukeni nasekuxabiseni. Nangona amaxabiso ekhuphisana kwaye esoloko ethelekiseka neeplastiki, amanye amashishini okutya—ingakumbi abaqhubi abakhasayo—asayifumana inguqu ngokwasezimalini nangokwezinto eziphathekayo. Unyino lwekhonkco lonikezelo okanye umgangatho ongahambelaniyo ovela kubavelisi nawo unokuchaphazela ukwamkelwa okubanzi kunye nokwaneliseka kwabathengi.
Iinkxalabo zokusingqongileyo zihleli malunga nokufunwa kwemathiriyeli ekrwada. Ngelixa iphepha le-kraft livuselelwa, imveliso enkulu isafuna iindlela ezizinzileyo zamahlathi ukunqanda ukugawulwa kwamahlathi okanye ilahleko yezityalo nezilwanyana ezohlukeneyo. Izikim zezatifikethi kunye nokukhangela izinto elubala zibalulekile ukuqinisekisa ukuba iinzuzo zokusingqongileyo zokupakishwa kwephepha le-kraft azikhawulelwanga kukungaphumeleli kolawulo lwezibonelelo kwenye indawo.
Ukujonga phambili, ukuqhubela phambili kwezobuchwepheshe kulindeleke ukuba koyise uninzi lwale mingeni. Ukwenziwa kwezinto ezintsha kwiingubo ezisekelwe kwi-bio ezigcina ukuxhathisa kwamanzi ngaphandle kokunciphisa ukuvuthwa sele kuphuhliso. Inkqubela phambili yoshicilelo lwedijithali kunye nokupakishwa okuhlakaniphile kunokuphucula ukwenziwa, ukulandeleka, kunye nokuhlanganisa iimpawu ezifana nezalathisi zokutsha okanye iikhowudi ze-QR ezibandakanya abathengi kunye nokulungelelanisa izinto.
Ngaphezu koko, izisombululo ezixubeneyo ezidibanisa iphepha le-kraft kunye nezinye izinto ezinokubola ezinje ngezityalo ezisekwe kwi-bioplastics zinokubonelela ngezona zinto zibalaseleyo zehlabathi-ukuqina kunye nokuzinza. Uphando ekuphuculeni ukusetyenzwa kwakhona kwezinto ezidityanisiweyo kunye nenkuthazo yembuyekezo okanye izikimu zokusebenzisa kwakhona kuya kuguqula ukupakishwa ngakumbi.
Njengoko ulwazi lokusingqongileyo luqhubeka nokuqhubela phambili ukuziphatha kwabathengi kunye namanyathelo okulawula aqina, ukuvela kweebhokisi zephepha le-kraft kunye nezinye iindlela ezifanayo ziya kukhawuleza. Ukuqaliswa kwentsebenziswano kuwo wonke amashishini, kubandakanywa nenkonzo yokutya, isayensi yezinto eziphathekayo, kunye nokulawulwa kwenkunkuma, kuya kubaluleka ukufezekisa ngokupheleleyo ikamva elizinzileyo lokupakishwa kokutya.
Isishwankathelo, iibhokisi zephepha le-kraft zibonisa utshintsho olunzulu kwindlela yokupakishwa kokuhanjiswa kokutya kubonwa kwaye kuphunyezwe. Banikezela ngeenzuzo ezibonakalayo zokusingqongileyo, baphucula inkcazo yophawu, babonelele ngeenzuzo ezibonakalayo, kwaye bafake isandla ngokunentsingiselo kwiinzame zolawulo lwenkunkuma. Nangona imiceli mngeni isekho, iinguqulelo eziqhubekayo zithembisa ukubeka iibhokisi zephepha le-kraft njengelitye lembombo lonikezelo lokutya oluzinzileyo. Njengoko abathengi kunye namashishini beqhubeka nokubeka phambili ukuzinza, ezi zisombululo zilula kodwa ziguquguqukayo zokupakisha ziya kukhokelela indlela ekubunjweni ngokutsha kweshishini ngelixa likhusela iplanethi kwizizukulwana ezizayo.
Injongo yethu kukuba ibe lishishini elineminyaka eli-100 ubudala ngembali ende. Siyakholelwa ukuba i-UChampak iya kuba yeyakho iqabane lakho lokupakisha.