Iikomityi zekofu zesiqhelo kunye nemikhono ziye zaba lukhetho oludumileyo kumashishini ajonge ukongeza umntu othile kwinkonzo yabo yekofu. Ezi mveliso zesiko azisebenzi kuphela injongo esebenzayo kodwa zikwasebenza njengesixhobo esinamandla sokuthengisa. Kweli nqaku, siza kuphonononga ukuba zeziphi iikomityi zekofu zesiko kunye nemikhono, ukusetyenziswa kwazo, kwaye kutheni zibalulekile kumashishini ajonge ukwenza umbono ongapheliyo kubathengi bawo.
Ziziphi iindebe zeKofu zesiNtu kunye neMikhono?
Iikomityi zekofu zesiqhelo kunye nemikhono ziyimveliso eyilwe ngokukodwa evumela amashishini ukuba afake uphawu lwawo, uphawu, okanye ezinye iindlela zoyilo kwiikomityi zekofu okanye imikhono. Ezi mveliso zihlala zenziwe ngemathiriyeli enje ngephepha, ikhadibhodi, okanye ukhetho olulungele i-eco-friendly njengemathiriyeli ephinda isetyenziswe. Iikomityi zekofu eziqhelekileyo zisetyenziselwa ukunika iziselo ezishushu njengekofu, iti, okanye itshokolethi eshushu, ngelixa imikhono isetyenziselwa ukubonelela ngokugquma kunye nokukhusela izandla kubushushu besiselo.
Amashishini anokukhetha ukwenza iikomityi zabo zekofu kunye nemikhono ngeendlela ezahlukeneyo, kuquka ukuprinta ilogo yabo, ukongeza uyilo olulodwa, okanye kuquka imiyalezo yokuthengisa. Ezi mveliso zesiko zinokunceda ukudala umfanekiso we-brand edibeneyo kwaye zenze umzobo ongalibalekiyo kubathengi ngalo lonke ixesha besonwabela ikomityi yekofu.
Iikomityi zekofu eziqhelekileyo kunye nemikhono zisetyenziswa ngokubanzi kwiivenkile zekofu, iikhefi, iindawo zokutyela kunye nezinye iindawo ezibonelela ngeziselo ezishushu. Ziyinxalenye ebalulekileyo yamava omthengi kwaye zinokunceda amashishini agqame kukhuphiswano lwemarike.
Ukusetyenziswa kweKomityi yeKofu yesiNtu kunye nemikhono
Iikomityi zekofu zesiqhelo kunye nemikhono zibonelela ngoluhlu lweenzuzo kumashishini ajonge ukonyusa uphawu kunye namava kubathengi. Olunye lolona setyenziso luphambili lweekomityi zekofu zenzelwe iinjongo zophawu. Ngokuprinta i-logo yabo okanye uyilo kwikomityi yekofu, amashishini anokunyusa ukubonakala kwe-brand kwaye enze amava akhumbulekayo kubathengi.
Iikomityi zekofu eziqhelekileyo zikwasebenza injongo esebenzayo, ukunceda ukugcina iziselo zishushu kunye nezandla ezikhuselayo kubushushu. Oku kunokuphucula amava omthengi ngokubanzi kwaye kukhuthaze ukuphinda ishishini. Ukongeza, imikhono yesiko ingasetyenziselwa ukukhuthaza izibonelelo ezikhethekileyo, iminyhadala, okanye imiyalezo, ukubandakanya ngakumbi abathengi kunye nokuthengisa ngokuqhuba.
Iikomityi zekofu eziqhelekileyo kunye nemikhono nazo zinokukhethwa kokusingqongileyo kumashishini ajonge ukunciphisa ifuthe labo lokusingqongileyo. Iimveliso ezininzi zesiko zenziwe ngezinto ezihlaziyiweyo okanye ziyakwazi ukubola, zinceda ekunciphiseni inkunkuma kunye nokukhuthaza ukuzinza. Le ndlela yokusebenzela eco-friendly inokubhenela kubathengi abakhathalela indalo kwaye iphucule isidima sohlobo.
Ngokubanzi, ukusetyenziswa kweekomityi zekofu yesiko kunye nemikhono inamacala amaninzi, ukubonelela ngamathuba okuthengisa, izibonelelo zokusebenza, kunye neenzuzo zokusingqongileyo kumashishini ajonge ukunyusa inkonzo yawo yekofu.
Kutheni iikomityi zeKofu zesiNtu kunye nemikhono zibalulekile kuShishino
Iikomityi zekofu zesiqhelo kunye nemikhono ziyimfuneko kumashishini ajonge ukwenza umbono ongapheliyo kubathengi bawo kwaye avelele kwimarike yokhuphiswano. Ezi mveliso zesiko zinika ithuba elikhethekileyo lokubonisa uphawu, ukukhuthaza izibonelelo ezikhethekileyo, kunye nokuphucula amava omthengi ngokubanzi.
Esinye sezizathu eziphambili zokuba kutheni iikomityi zekofu kunye nemikhono ziyimfuneko kumashishini kukukwazi kwabo ukwandisa ukubonakala kohlobo. Ngokubandakanya ilogo okanye uyilo kwikomityi yekofu, amashishini anokudala ubukho bophawu olomeleleyo kwaye enze impembelelo ekhumbulekayo kubathengi. Oku kwanda kokubonakala kwebhrendi kunokunceda amashishini atsale abathengi abatsha kwaye agcine abasele bekho.
Iikomityi zekofu eziqhelekileyo kunye nemikhono nazo zidlala indima ebalulekileyo ekubandakanyeni abathengi. Ngokusebenzisa iimveliso zesiko ukukhuthaza izibonelelo ezikhethekileyo, imicimbi, okanye imiyalezo, amashishini anokudala incoko nabathengi kwaye abakhuthaze ukuba bathathe inyathelo. Oku kunokukhokelela ekuthengisweni okwandisiweyo, ukunyaniseka kwabathengi, kunye nokukhuthaza uphawu.
Ngaphaya koko, iikomityi zekofu zesiko kunye nemikhono inokunceda amashishini azahlule kubakhuphisana. Kwimakethi exineneyo, ukubamba okukodwa kunye nokwenzelwa umntu kunokunceda amashishini agqame kwaye atsale umdla. Iimveliso zesiko zinokubonisa ubuntu bohlobo, ixabiso, kunye nesazisi, zibenza bahluke kwabanye kushishino.
Ukuqukumbela, iikomityi zekofu zesiko kunye nemikhono zibalulekile kumashishini ajonge ukukhulisa uphawu lwawo, amava abathengi, kunye nokuzinza kokusingqongileyo. Ezi mveliso zesiko zibonelela ngoluhlu lwezinto ezisetyenziswayo kunye neenzuzo, zibenza utyalo-mali oluxabisekileyo kumashishini abo bonke ubukhulu. Ngokubandakanya iikomityi zekofu yesiko kunye nemikhono kwinkonzo yabo yekofu, amashishini anokudala amava akhumbulekayo kunye nefuthe kubathengi, ngelixa eqhuba ukuthengisa kunye nokukhuthaza ukuzinza.
Ngokuqonda ukusetyenziswa kunye neenzuzo zeekomityi zekhofi kunye nemikhono, amashishini anokwenza izigqibo ezinolwazi malunga nokubandakanya ezi mveliso kwinkonzo yabo yekhofi. Nokuba kungenxa yeenjongo zokwenza uphawu, ukubandakanyeka kwabathengi, okanye ukuzinza kokusingqongileyo, iimveliso zesiko zibonelela ngeendlela ezininzi nezisebenzayo zokuphucula amava ekofu ngokubanzi kubathengi.
Isishwankathelo, iikomityi zekofu yesiko kunye nemikhono zisisixhobo esibalulekileyo kumashishini ajonge ukwenza umbono ongapheliyo kubathengi babo kwaye bahluke kwimarike yokhuphiswano. Ezi mveliso zesiko zibonelela ngoluhlu lweenzuzo, kubandakanya ukubonakala kohlobo, ukubandakanyeka kwabathengi, kunye nokuzinza kokusingqongileyo. Ngotyalo-mali kwiikomityi zekofu yesiko kunye nemikhono, amashishini anokudala amava akhumbulekayo kunye nefuthe kubathengi, ngelixa eqhuba ukuthengisa kunye nokukhuthaza uphawu lwabo.
Injongo yethu kukuba ibe lishishini elineminyaka eli-100 ubudala ngembali ende. Siyakholelwa ukuba i-UChampak iya kuba yeyakho iqabane lakho lokupakisha.