Yintoni imikhono yekofu eyenzelwe wena kunye nosetyenziso lwazo?

Imikhono yekofu eyenzelwe wena, eyaziwa ngokuba yimikhono yekofu yesiko okanye imikhono yekofu yekofu, ibe yinto edumileyo kwihlabathi labathandi bekofu kunye namashishini. Le mikhono ibonelela ngendlela eyodwa yokukhuthaza ibrendi, ukwabelana ngomyalezo, okanye ukongeza nje ukubamba umntu kwikomityi yekofu. Kweli nqaku, siza kuphonononga ukuba yeyiphi imikhono yekofu eyeyakho kunye neendlela ezahlukeneyo ezisetyenziswa ngayo.

Imvelaphi yeMikhono yeKofu eyenzelwe wena

Imikhono yekofu eyenzelwe wena kuqala yafumana ukuthandwa ekuqaleni kweminyaka yoo-1990 njengendlela yokukhusela izandla kubushushu beekomityi zekofu ezilahlwayo. Ekuqaleni, imikhono yekhadibhodi emdaka yayisetyenziswa kwiivenkile zekofu ukubonelela ngomqobo phakathi kwekomityi eshushu kunye nesandla somthengi. Njengoko imfuno yozinzo lwemo yendalo esingqongileyo ikhula, amashishini aqala ukwenza le mikhono ngelogo, iziqubulo kunye noyilo.

Namhlanje, imikhono yekofu eyenzelwe umntu ibe yeyona nto iphambili kwishishini lekofu, kunye namashishini abasebenzisa njengesixhobo sokuthengisa ukukhuthaza uphawu lwabo kunye nokuzibandakanya nabathengi. Le mikhono isoloko isenziwa kwizinto ezilungele i-eco-friendly ezifana nephepha elihlaziyiweyo okanye ikhadibhodi, ehambelana nexabiso labathengi abaqaphela indalo. Ukongeza kwi-branding, imikhono yekofu eyenzelwe wena inokusetyenziselwa ukwabelana ngemiyalezo, ukukhuthaza imisitho, okanye kuquka i-trivia eyonwabisayo okanye iingcaphuno zokonwabisa abathengi.

Iingenelo zokusebenzisa imikhono yekofu eyenzelwe wena

Enye yeenzuzo eziphambili zokusebenzisa imikhono yekofu eyenzelwe umntu kukukwazi ukwenza amava akhumbulekayo kubathengi. Xa umthengi efumana ikomityi yekofu enomkhono wesiko, yongeza uchuku kwisiselo sakhe kwaye isenze sizive sikhethekileyo. Oku kunokunceda amashishini enze uphawu oluqinileyo lwesazisi kunye nokwakha ukunyaniseka kwabathengi. Ukongeza, imikhono yekofu eyenzelwe wena inokusebenza njengomqali wencoko, ivuselela intsebenziswano phakathi kwabathengi nabasebenzi okanye phakathi kwabathengi ngokwabo. Oku kunokwandisa amava omthengi ngokubanzi kwaye kwenze utyelelo kwivenkile yekofu lube lonwabe ngakumbi.

Ukusuka kwimbono yokuthengisa, imikhono yekofu eyenzelwe umntu yindlela engabizi kakhulu yokukhuthaza ishishini. Xa kuthelekiswa neendlela zentengiso zemveli ezifana nokuprinta okanye iintengiso zedijithali, imikhono yekofu yesiko ibonelela ngendlela ebonakalayo nesebenzayo yokufikelela kubathengi. Ngokubandakanya ukuyila kwamehlo, iilogo, okanye imiyalezo kwimikhono, amashishini anokonyusa ukubonakala kwebhrendi kwaye enze impembelelo ehlala ihleli kubathengi. Oku kubonakaliswa okuqhubekayo kunokukhokelela ekwandiseni ukuqondwa kophawu kunye nokugcinwa kwabathengi, ekugqibeleni kuqhuba intengiso kunye nokukhula kweshishini.

Yenziwa njani imikhono yekofu eyenzelwe wena

Imikhono yekofu eyenzelwe wena iqhele ukwenziwa kusetyenziswa inkqubo ebizwa ngokuba yi-flexographic printing. Le ndlela yokushicilela isebenzisa iipleyiti zoncedo eziguquguqukayo ukuhambisa i-inki kwimathiriyeli yomkhono, ukwenza uyilo oludlamkileyo noluneenkcukacha. I-sleeve material ngokwayo ngokuqhelekileyo luhlobo lwephepha okanye ikhadibhodi ehlala ixesha elide kunye nokushisa. Ngokuxhomekeke kuyilo kunye nobunzima bomzobo, imibala emininzi ingasetyenziswa kwinkqubo yokushicilela ukufezekisa inkangeleko efunwayo.

Ukudala imikhono yekofu eyenzelwe umntu, amashishini asebenza kunye neenkampani zokuprinta ezigxile ekupakishweni ngokwesiko kunye nezinto zokuthengisa. Ezi nkampani zinobuchule kunye nezixhobo ezifunekayo ukuvelisa imikhono ephezulu ehlangabezana neemfuno ezithile zomthengi ngamnye. Ukusuka ekukhetheni imathiriyeli efanelekileyo ukuya ekukhetheni indlela yoshicilelo, inyathelo ngalinye lenkqubo yokuvelisa lilawulwa ngononophelo ukuze kuqinisekiswe ukuba imveliso yokugqibela idibana nolindelo lomxumi. Amashishini anokukhetha kwakhona kwiinketho ezahlukeneyo zokugqiba, ezifana ne-matte okanye i-gloss coatings, i-embossing, okanye i-foil stamping, ukunyusa ukubukeka okubonakalayo kwemikhono.

Usetyenziso olwalodwayo lwemikhono yekofu eyenzelwe wena

Ukongeza kwintengiso kunye nokuthengisa, imikhono yekofu eyeyakho ingasetyenziswa kwiindlela zobuchule kunye neendlela ezizodwa zokuphucula amava omthengi. Umzekelo, amanye amashishini asebenzisa imikhono yesiko ukuqhuba ukukhushulwa okanye izaphulelo, ezinje "ukuthenga enye, fumana enye yasimahla" okanye imbuyekezo yokuthembeka kubathengi rhoqo. Ngokuprinta iikhowudi ze-QR okanye iikhowudi ezinokuskena kwimikhono, amashishini anokuqhuba i-traffic kwiwebhusayithi yawo okanye kumaphepha eendaba ezentlalo, ekhuthaza abathengi ukuba bazibandakanye ngakumbi ne-brand.

Enye indlela entsha yokusebenzisa imikhono yekofu eyeyakho kukusebenzisana namagcisa alapha ekhaya okanye abayili bokuyila imikhono elinganiselweyo enomsebenzi wobugcisa wokuqala. Le mikhono ekhethekileyo inokuvelisa i-buzz phakathi kwabathengi kunye nabaqokeleli, ukudala imvakalelo yokuzikhethela kunye nemincili. Amashishini anokusebenzisana nemibutho engenzi nzuzo okanye imibutho yesisa ukwenza imikhono yesiko ephakamisa ulwazi ngezizathu ezibalulekileyo okanye imisitho. Ngokuhambelana nenkqubo yentlalo okanye yokusingqongileyo, amashishini angabonisa ukuzibophelela kwawo ekwenzeni impembelelo entle kuluntu.

Ikamva lemikhono yekofu eyenzelwe wena

Njengoko imfuno yemveliso ezinzileyo kunye neyenzelwe umntu iqhubeka nokunyuka, imikhono yekofu eyenzelwe umntu inokuhlala ilukhetho oludumileyo kumashishini ajonge ukunxibelelana nabathengi ngendlela enentsingiselo. Ngokuhambela phambili kwitekhnoloji yoshicilelo kunye nezixhobo eco-friendly, amashishini anokulindela ukhetho olungakumbi lokwenza imikhono yekofu kwixa elizayo. Nokuba izama iindlela ezintsha zoshicilelo, ibandakanya izinto ezisebenzisanayo, okanye ukusebenzisana nabaphembeleli okanye abantu abadumileyo, kukho amathuba angenasiphelo kumashishini ukwenza imikhono yekofu eyeyakho ibe yinxalenye engundoqo yesicwangciso sabo sokuthengisa.

Ukuqukumbela, imikhono yekofu eyenzelwe umntu ibonelela ngendlela eguquguqukayo nesebenzayo yamashishini ukukhuthaza uhlobo lwawo, ukunxulumana nabathengi, kunye nokuphucula amava abathengi ngokubanzi. Ngokusebenzisa izibonelelo zokwenza ngokwezifiso, amashishini anokwenza imbonakalo ehlala ihleli kubathengi kwaye agqame kwimarike ekhuphisanayo. Nokuba isetyenziselwa ukwenza uphawu, ukuthengisa, ukukhushulwa, okanye izizathu zentlalo, imikhono yekofu eyenzelwe umntu inamandla okushiya impembelelo ehlala ihleli kumashishini kunye nakubathengi ngokufanayo.