Ingasetyenziswa njani imikhono yeNdebe yesiNtu kuShishino olwahlukeneyo?

Imikhono yekomityi yesiko sisixhobo sokuthengisa esinokusetyenziswa ngamashishini ahlukeneyo ukukhuthaza uphawu lwawo kunye nokuzibandakanya nabathengi. Le mikhono inokwenziwa ngokwezifiso kunye nelogo yenkampani, umgca wethegi, okanye ezinye izinto zophawu, ziyenze ibe yindlela eyodwa nesebenzayo yokuphuma kwindawo yentengiso exineneyo. Kweli nqaku, siza kuphonononga iindlela ezahlukeneyo zokuthi imikhono yekomityi yesiko ingasetyenziswa ngamashishini ukwandisa ulwazi lophawu, ukuqhuba ukuthengisa, kunye nokudala amava omthengi angalibalekiyo.

Ukuphucula ukubonakala kweBrand

Imikhono yekomityi yesiko yeyona ndlela ibalaseleyo yamashishini ukunyusa ukubonakala kwebrendi kunye nokwazisa. Ngokuprinta ilogo yenkampani, igama, okanye ezinye izinto zophawu kwimikhono, amashishini anokudala amava ebhrendi angenamthungo kubathengi. Xa abathengi bebona uphawu okanye igama leshishini kwimikhono yekomityi yabo, banokuthi bakhumbule uphawu kwaye balunxulumanise namava alungileyo. Oku kubonakala kwanda kunokunceda amashishini atsale abathengi abatsha kwaye agcine abakhoyo, ekugqibeleni akhokelele ekuthengisweni okuphezulu kunye nenzuzo.

Ukudala amava oMthengi aKhumbulayo

Kwimarike yanamhlanje ekhuphisanayo, kubaluleke kakhulu kunangaphambili ukuba amashishini abonelele ngamava omthengi akhumbulekayo. Imikhono yekomityi yesiko yindlela entle yokuphucula amava omthengi kwaye wenze uluvo oluhlala luhleli kubathengi. Ngokuyila i-eye-eye-eye-eye-eye kunye ne-sleeve yekomityi ekhethekileyo, amashishini anokudala amava amnandi kunye nokuzibandakanya kubathengi, ekugqibeleni okukhokelela ekunyuseni ukunyaniseka kwe-brand kunye nokwaneliseka kwabathengi. Ingaba i-quirky design, umyalezo ohlekisayo, okanye ukunyuswa okukhethekileyo, imikhono yekomityi yesiko inokunceda amashishini enze amava awodwa kwaye akhumbuleke ukuba abathengi baya kukhumbula ixesha elide emva kokuba begqibe isiselo sabo.

Iintengiso zokuqhuba kunye nokunyuswa

Imikhono yekomityi yesiko ingasetyenziselwa ngamashishini ukuqhuba ukuthengisa kunye nokunyusa. Ngokuprinta izibonelelo ezikhethekileyo, ukukhushulwa, okanye iikhowudi zesaphulelo kwimikhono yekomityi, amashishini anokukhuthaza abathengi ukuba bathenge okanye basebenzise inzuzo ekhethekileyo. Umzekelo, ivenkile yekofu inokubonelela ngentengiso yokuthenga enye-fumana-enye-simahla kwimikhono yekomityi, ikhuthaza abathengi ukuba babuye kutyelelo lwesibini. Ngokufanayo, ivenkile yokuthengisa inokusebenzisa imikhono yekomityi ukukhuthaza imveliso entsha okanye ingqokelela, ukuqhuba ukuthengisa kunye nokuvelisa uchulumanco phakathi kwabathengi. Ngokusebenzisa imikhono yekomityi yesiko njengesixhobo sokuthengisa, amashishini anokuqhuba ngokufanelekileyo ukuthengisa kunye nokukhushulwa ngelixa edala amava amnandi kunye nokuzibandakanya kubathengi.

Ukwandiswa koNxibelelwano lweMedia yeNtlalo

Kule mihla yedijithali, imidiya yoluntu sisixhobo esibalulekileyo kumashishini ukunxibelelana nabathengi kunye nokukhuthaza uphawu lwabo. Imikhono yekomityi yesiko inokuba yindlela entle yokuba amashishini anyuse unxibelelwano lwemidiya yoluntu kunye nokudala i-buzz malunga ne-brand yabo. Ngokuprinta i-hashtag ekhethekileyo okanye i-media media handle kwi-sleeve yendebe, amashishini anokukhuthaza abathengi ukuba babelane ngeefoto zeziselo zabo kumajelo asekuhlaleni, ekugqibeleni bandise ukufikelela kwe-brand yabo kunye nokuqhuba ukubandakanyeka kunye nabaphulaphuli abajoliswe kubo. Ukongeza, amashishini anokuqhuba ukhuphiswano okanye iziphiwo kumajelo eendaba ezentlalo ezibotshelelwe kwimikhono yekomityi, ekhuthaza ngakumbi abathengi ukuba bazibandakanye nohlobo lwabo kwi-Intanethi. Ngokusebenzisa imikhono yekomityi yesiko ukunyusa ukubandakanyeka kwimidiya yoluntu, amashishini anokunxibelelana nabathengi ngendlela entsha nenentsingiselo, ekugqibeleni eqhuba ulwazi lophawu kunye nokunyaniseka.

Ukwakha Ukunyaniseka kweBrand

Okokugqibela, imikhono yekomityi yesiko inokuba sisixhobo esinamandla kumashishini ukwakha ukunyaniseka kwegama phakathi kwabathengi babo. Ngokubonelela abathengi ngamava awodwa kwaye angalibalekiyo ngemikhono yekomityi, amashishini anokudala unxibelelwano kunye nobudlelwane kunye nophawu lwabo. Xa abathengi beziva benonxibelelwano oluluqilima ngokweemvakalelo kuphawu, kunokwenzeka ukuba babe ngabathengi abaphinda-phindayo kwaye bathethelele uphawu kwabanye. Imikhono yekomityi yesiko inokunceda amashishini akhe ukunyaniseka kwe-brand ngokudala amava amnandi kunye nokuzibandakanya kubathengi, ekugqibeleni okukhokelela kubudlelwane bexesha elide kunye nokwanda kwexabiso lokuphila kwabathengi.

Ukuqukumbela, imikhono yekomityi yesiko sisixhobo sokuthengisa esiguquguqukayo nesisebenzayo esinokusetyenziswa ngamashishini abo bonke ubukhulu kunye namashishini ukukhuthaza uphawu lwawo, ukuqhuba ukuthengisa, kunye nokudala amava omthengi angalibalekiyo. Ngokwandisa ukubonakala kohlobo, ukudala amava omthengi angalibalekiyo, ukuqhuba ukuthengisa kunye nokunyusa, ukwandisa ukuzibandakanya kwimidiya yoluntu, kunye nokwakha ukunyaniseka kwegama, amashishini anokunyusa imikhono yekomityi yesiko ukufezekisa iinjongo zabo zentengiso kunye nokugqama kwindawo yentengiso enabantu abaninzi. Ingaba ivenkile encinci yekofu okanye ikhonkco elikhulu lokuthengisa, imikhono yekomityi yesiko inokunceda amashishini adibanise nabathengi ngendlela enentsingiselo kwaye enze impembelelo ehlala ihleli eya kugcina abathengi bebuya ngaphezulu.