Ingawaphucula njani amava oMthengi aMava eKofu eyenzelwe wena Ngokwakho?

Kutheni le nto imikhono yekofu eyenzelwe wena ibalulekile

Ukwenza umntu kube sisicwangciso esiphambili kumashishini ajonge ukomeleza amava omthengi kunye nokwakha ukunyaniseka kwegama. Kushishino lokutya kunye nesiselo olukhuphisana kakhulu, iinkcukacha ezincinci zingenza umehluko omkhulu kwindlela abathengi ababona ngayo uphawu. Enye yezo nkcukacha zifumene ukuthandwa kwiminyaka yakutshanje yimikhono yekofu eyenzelwe umntu. Le mikhono yindlela yeevenkile zekofu ukongeza umnxeba wobuqu kumava abo abathengi kunye nokwenza unxibelelwano olukhumbulekayo olubenza bahluke kwabo bakhuphisana nabo. Kweli nqaku, siza kuphonononga ukuba imikhono yekofu eyenzelwe umntu inokuwongeza njani amava omthengi kwaye kutheni ibalulekile kwimarike yanamhlanje.

Ukudala uQhagamshelwano nabaThengi

Imikhono yekofu eyenzelwe umntu inika ithuba elikhethekileyo kwiivenkile zekofu ukwenza unxibelelwano olunzulu kunye nabathengi babo. Ngokulungisa imikhono ngegama lomthengi, isicatshulwa esithandwayo, okanye umyalezo okhethekileyo, amashishini anokubonisa ukuba axabisa kwaye ayamxabisa umntu ngamnye odlula kwiminyango yawo. Oku kuchukunyiswa komntu kunokwenza ukuba abathengi bazive bekhethekileyo kwaye bexatyisiwe, nto leyo ekhokelela kumanyano olomeleleyo phakathi komthengi kunye nophawu. Ehlabathini apho abathengi banokukhetha okungapheliyo apho bathenge khona ikofu yabo, ukudala uxhulumaniso kunye nabathengi kunokubeka ishishini kunye nokukhuthaza ukunyaniseka.

Ukuma Phantsi KwiMarike Exineneyo

Ngokunyuka kweevenkile zekofu kunye neenketho zokuodola kwi-intanethi, iivenkile ezincinci, ezizimeleyo zekofu kufuneka zifumane iindlela zokuma kwimarike egcwele abantu. Imikhono yekofu eyenzelwe wena inikezela ngendlela ekhethekileyo kunye nexabiso eliphantsi kumashishini ukuba azahlule kubakhuphisana nawo. Ngokunikezela ngamava obuqu angenakufunyanwa ngabathengi kwenye indawo, iivenkile zekofu zinokutsala abathengi abatsha kwaye zigcine abakhoyo. Kwimarike apho abathengi bazele lukhetho, ukuma phandle kubalulekile ukuze uphile, kwaye imikhono yekofu eyenzelwe umntu inokunceda amashishini enze kanye loo nto.

Ukukhuthaza ukunyaniseka kweBrand

Ukunyaniseka kwebhrendi kubalulekile kulo naliphi na ishishini elijonge ukuphumelela kukhuphiswano lwemarike yanamhlanje. Imikhono yekofu eyenzelwe wena inokudlala indima ebalulekileyo ekukhuthazeni ukunyaniseka kwegama phakathi kwabathengi. Xa abathengi beziva beqhagamshelene lobuqu nophawu, kunokwenzeka ukuba babuyele kwishishini eliphinda-phindayo kwaye bacebise ishishini kwabanye. Ngokunikezela ngemikhono yekofu yomntu, amashishini anokudala amava angalibalekiyo abathengi abaya kudibanisa ne-brand, ekhokelela ekwandeni kokuthembeka kunye nokukhuthaza. Kwihlabathi apho abathengi baneendlela ezininzi zokukhetha apho banokuchitha khona imali yabo, ukwakha ukunyaniseka kwebrendi kubalulekile kwimpumelelo yexesha elide.

Ukwandiswa koNxibelelwano lwabaThengi

Uthethathethwano lwabathengi yeyona metric ephambili kumashishini ajonge ukukhula kwaye aphumelele. Imikhono yekofu eyenzelwe wena inokunceda amashishini anyuse ukubandakanyeka kwabathengi ngokudala ukusebenzisana ngakumbi kunye namava obuqu kubathengi. Xa abathengi befumana i-sleeve yekofu eyenzelwe wena, kunokwenzeka ukuba bazibandakanye ne-brand kwaye babelane ngamava abo nabanye. Le ntengiso yegama-ngomlomo inokukhokelela ekwandeni kolwazi lophawu kunye nokunyaniseka kwabathengi. Ngokukhuthaza unxibelelwano kunye nokuzibandakanya ngokusebenzisa imikhono yekofu eyenzelwe umntu, amashishini anokwenza umbono ongapheliyo kubathengi kunye nokwandisa ukwaneliseka kwabo ngokubanzi.

Ikamva lemikhono yekofu eyenzelwe wena

Njengoko ishishini lokutya kunye nesiselo liqhubeka nokuvela, imikhono yekofu eyenzelwe wena inokuba yinto exhaphake ngakumbi. Ngenkqubela phambili yetekhnoloji yoshicilelo kunye nemfuno ekhulayo yamava awodwa kunye nobuqu, amashishini aya kuqhubeka nokuphonononga iindlela ezintsha zokusebenzisana nabathengi ngeemveliso ezenzelwe wena. Ukusuka kuyilo lwesiko ukuya kwiimpawu ezisebenzisanayo, okunokwenzeka kwimikhono yekofu eyenzelwe umntu ayinasiphelo. Ngokusebenzisa eli thuba kunye nokubandakanya imikhono yekofu eyenzelwe umntu kwisicwangciso sabo sophawu, amashishini anokudala amava akhumbulekayo ngakumbi kwaye anefuthe kubathengi bawo.

Ukuqukumbela, imikhono yekofu eyenzelwe umntu inika ithuba elikhethekileyo kumashishini okuphucula amava omthengi kwaye agqame kwimarike exineneyo. Ngokwenza unxibelelwano lobuqu kunye nabathengi, ukuma ngaphandle kwabakhuphisana nabo, ukukhuthaza ukunyaniseka kwebrand, ukwandisa ukubandakanyeka kwabathengi, kunye nokwamkela ikamva leemveliso zomntu, amashishini anokwenza umbono ongapheliyo kubathengi bawo kwaye akhe abalandeli abathembekileyo. Kwihlabathi apho amava omthengi eyinkosi, imikhono yekofu eyeyakho yindlela elula kodwa esebenzayo yamashishini ukubonisa ukuba bayayixabisa kwaye bayamxabisa umthengi ngamnye. Nokuba uyivenkile encinci yekofu ezimeleyo okanye ikhonkco elikhulu, imikhono yekofu eyenzelwe wena ingakunceda ukuse ishishini lakho kwinqanaba elilandelayo kwaye wenze amava akhumbulekayo kwaye awonwabisayo kubathengi bakho.