Zeziphi iMikhono yeKofu eneMveliso kunye neNtengiso yazo?

Imikhono yeKofu eneMpahla kunye neNtengiso yazo

Imikhono yekofu, ekwaziwa njengemikhono yekomityi yekofu okanye iibhatyi zekomityi yekofu, yimikhono yekhadibhodi ebonelela ngokugquma kwiziselo ezishushu ezifana nekofu okanye iti. Zenzelwe ukukhusela izandla ekutshisweni ngelixa ubambe isiselo esishushu. Ukutyhubela iminyaka, amashishini aye aqaphela amandla okuthengisa kwimikhono yekofu, ngakumbi xa yenziwe ngokwezifiso ngelogo yebhrendi okanye umyalezo. Kweli nqaku, siza kuphonononga ukuba yeyiphi imikhono yekofu enegama kwaye ingasetyenziswa njani njengesixhobo esisebenzayo sokuthengisa.

Izibonelelo zemikhono yekofu eneBranded

Imikhono yekofu enegama ibonelela ngeenzuzo ezininzi kumashishini ajonge ukukhuthaza uphawu lwawo. Enye yeenzuzo eziphambili kukwandisa ukubonakala kwe-brand. Xa abathengi behamba bephethe umkhono wekofu onegama, ngokusisiseko baba ziintengiso ezihambayo zenkampani. Oku kubonakala kunokunceda ukwandisa ukuqondwa kwebrendi kunye nokutsala abathengi abatsha.

Ukongeza, imikhono yekofu enegama inokunceda ukudala amava akhumbulekayo kwaye awonwabele abathengi. Xa umthengi efumana isiselo esishushu esinomkhono wekofu, wongeza uchuku kwisiselo sakhe. Oku kunokushiya umbono ongapheliyo kwaye wenze ukuba umthengi abuyele kwishishini kwixesha elizayo.

Olunye uncedo lwemikhono yekofu ene-brand yindleko yazo efanelekileyo. Xa kuthelekiswa neendlela eziqhelekileyo zentengiso ezifana neTV okanye iintengiso zikanomathotholo, imikhono yekofu enegama ayibizi kakhulu ukuyivelisa. Oku kubenza babe lukhetho olunomtsalane kumashishini asebenza kuhlahlo lwabiwo-mali oluqinileyo.

Iinketho zoLungiso lwemikhono yeKofu eneMpahla

Enye yezona zinto zibalulekileyo kwimikhono yekofu enegama lukhetho lwabo lokwenza ngokwezifiso. Amashishini anokwenza uyilo lwemikhono yekofu ukubonisa umfanekiso webrand kunye nomyalezo. Ezinye iinketho eziqhelekileyo zokwenza ngokwezifiso ziquka ukongeza ilogo yenkampani, isilogeni, okanye iinkcukacha zoqhagamshelwano. Ukongeza, amashishini anokukhetha kwiintlobo ngeentlobo zemibala, iifonti, kunye nemizobo ukwenza uyilo olulodwa nolutsala amehlo.

Ngaphaya koko, amashishini anenketho yokuprinta uyilo olwahlukileyo kwicala ngalinye lomkhono wekofu. Oku kuvumela inkululeko engakumbi yokuyila ekuboniseni uphawu kunye nabathengi ababandakanyekayo. Amanye amashishini ade akhethe ukufaka iintengiso zokuthengisa okanye iikhowudi ze-QR kwimikhono yekofu ukuqhuba ukubandakanyeka kwabathengi kunye nokukhuthaza ukuthengisa.

Lilonke, iinketho zokwenza ngokwezifiso zemikhono yekofu enegama alinasiphelo, nto leyo eyenza ibe sisixhobo sokuthengisa esiguquguqukayo samashishini abo bonke ubukhulu.

Abaphulaphuli ekujoliswe kubo kwimikhono yekofu eneBranded

Xa ucinga ukusebenzisa imikhono yekhofi enegama njengesixhobo sokuthengisa, kubalulekile ukuchonga abaphulaphuli ekujoliswe kubo. Abaphulaphuli ekujoliswe kubo kwimikhono yekhofi enegama banokuhluka ngokuxhomekeke kwishishini kunye neenjongo zalo. Nangona kunjalo, abanye abantu ekujoliswe kubo babandakanya iivenkile zekofu, iikhefi, iindawo zokutyela kunye nezakhiwo zeeofisi.

Iivenkile zekofu kunye neekhefi zingabaviwa abafanelekileyo ekusebenziseni imikhono yekofu enegama njengoko behambisa iziselo ezishushu kwinani elikhulu labathengi mihla le. Ngokwenza ngokwezifiso imikhono yabo yekofu, la mashishini anokuphucula ukubonakala kohlobo lwawo kwaye enze amava ohlobo oludibeneyo kubathengi.

Iindawo zokutyela zisenokuzuza ngokusebenzisa imikhono yekofu enegama, ngakumbi ukuba zibonelela ngokuthatha okanye iinkonzo zokuhambisa. Ngokubandakanya imikhono yekofu enegama kunye neodolo yesiselo esishushu ngasinye, iindawo zokutyela zinokunyusa ukuqondwa kwebrendi kwaye zikhuthaze ukuphinda ishishini kubathengi.

Izakhiwo zeeofisi zezinye ezinokujoliswa ngabaphulaphuli kwimikhono yekofu enegama. Amashishini anokubonelela ngemikhono yekofu enegama kumagumbi abo okuphumla okanye kwimicimbi yenkampani ukukhuthaza uphawu lwawo ngaphakathi nangaphandle. Oku kunokunceda ukudala umoya wobunye phakathi kwabasebenzi kunye nokubonisa ubuntu benkampani kwiindwendwe.

UBuchule beNtengiso ngokuSebenzisa imikhono yeKofu eneBranded

Kukho izicwangciso ezininzi zokuthengisa ezinokuthi amashishini asebenzise ukwandisa impembelelo yemikhono yekofu enegama. Esinye isicwangciso esisebenzayo kukusebenzisana neevenkile zekofu zasekuhlaleni okanye iicafe ukusasaza imikhono yekofu enegama. Oku kunokunceda amashishini afikelele kubaphulaphuli abaninzi kwaye avelise ulwazi lophawu eluntwini.

Esinye isicwangciso kukubandakanya umnxeba kwisenzo kwimikhono yekhofi, njengokuqondisa abathengi ukuba batyelele iwebhusayithi yenkampani okanye balandele uphawu kwimidiya yoluntu. Oku kunokunceda ukuqhuba i-traffic kumaqonga e-intanethi yeshishini kunye nokwandisa ukuzibandakanya kwabathengi.

Amashishini asenokuqwalasela ukusingatha ukhuphiswano loyilo lwemikhono yekofu ukukhuthaza intatho-nxaxheba yabathengi kunye nokuyila. Ngokumema abathengi ukuba bangenise uyilo lwabo lwemikhono yekofu, amashishini anokwenza i-buzz ejikeleze uphawu lwawo kwaye akhuthaze uvakalelo loluntu phakathi kwabathengi.

Ukongeza, amashishini anokusebenzisa imikhono yekofu enegama njengenxalenye yomkhankaso omkhulu wokuthengisa, njengokuqaliswa kwemveliso okanye umsitho wokuthengisa. Ngokubandakanya imikhono yekofu enegama kwisicwangciso esipheleleyo sokuthengisa, amashishini anokwenza umyalezo odibeneyo we-brand kunye nokwandisa ukubonakaliswa kwe-brand kuwo wonke amajelo amaninzi.

Ukulinganisa iMpumelelo yeMikhono yeKofu eneMpahla

Ukumisela ukusebenza kwemikhono yekofu enegama njengesixhobo sokuthengisa, amashishini anokulandelela iimetriki ezahlukeneyo, kubandakanywa ukubonakala kohlobo, ukubandakanyeka kwabathengi, kunye nokukhula kokuthengisa. Enye indlela yokulinganisa ukubonakala kwebrendi kukuqhuba uphando okanye amaqela ekugxilwe kuwo ukulinganisa ulwazi lwabathengi ngophawu olusekwe kwimikhono yekofu.

Amashishini angakwazi nokubeka iliso ekubandakanyekeni kwabathengi ngokusebenzisa uhlalutyo lweendaba zoluntu kunye ne-website ye-traffic traffic ukuze babone ukuba kukho ukwanda kwentsebenziswano ye-intanethi ngenxa ye-branded mikhono yekhofi. Ukongeza, ukulandelela ukukhula kwentengiso ngokuhamba kwexesha kunokunceda amashishini avavanye ifuthe lemikhono yekofu enegama kwingeniso epheleleyo.

Ngokubanzi, ukulinganisa impumelelo ye-branded sleeves yekhofi kufuna indibaniselwano yedatha esemgangathweni kunye nenani lokupeyinta umfanekiso obanzi wempembelelo yokuthengisa.

Ukuqukumbela, imikhono yekofu enegama inika amashishini indlela ekhethekileyo kunye neyonga imali yokukhuthaza uhlobo lwazo kunye nokubandakanya abathengi. Ngokwenza ngokwezifiso imikhono yekofu kunye ne-logo ye-brand okanye umyalezo, amashishini anokunyusa ukubonakala kwe-brand, enze amava omthengi angalibalekiyo, kwaye aqhube ukubandakanyeka kwabathengi. Ngeendlela ezifanelekileyo zokuthengisa ezikhoyo, amashishini anokusebenzisa imikhono yekofu enegama ukukhulisa amandla abo okuthengisa kunye nokufezekisa iinjongo zabo zoshishino. Nokuba isetyenziswa kwiivenkile zekofu, kwiivenkile zokutyela, okanye kwizakhiwo zeofisi, imikhono yekofu enegama inamandla okushiya umbono ongapheliyo kubathengi kwaye inyuse amava ohlobo ngokubanzi.