Abathengi namhlanje bazi ngakumbi kunangaphambili malunga nomgangatho kunye nokhuseleko lokutya abakutyayo. Ngenxa yoko, ukupakishwa kokutya kudlala indima ebalulekileyo ekuqinisekiseni ukuba iimveliso zikhuselekile kwaye zigcina ubutsha bazo. Xa kuziwa kwizikhongozeli zesuphu, iKraft luphawu olubalaseleyo ngokuzibophelela kumgangatho nokhuseleko. Kweli nqaku, siza kukhangela ukuba izitya zesobho ze-Kraft zihamba njani ngaphezulu nangaphezulu ukuqinisekisa ukuba iimveliso zabo zihlangabezana nemigangatho ephezulu.
Izinto zoMgangatho woKhuseleko oluPhezulu
Izikhongozeli zesobho ze-Kraft zenziwe ngezinto ezikumgangatho ophezulu ezilungiselelwe ukubonelela ngokhuseleko oluphezulu lwesobho ngaphakathi. Ezi zikhongozeli zenziwe ngeplastiki ehlala ixesha elide okanye ibhodi yephepha ekhethelwe ukukwazi ukumelana nobushushu kunye neemeko apho isuphu idla ngokuphantsi kwayo. Izinto ezisetyenzisiweyo zikwakhethwa ngenxa yokukwazi ukugcina ukushisa, ukuqinisekisa ukuba isuphu ihlala ishushu ixesha elide. Ukongeza, izikhongozeli zesuphu ye-Kraft ziyilelwe ukuba zingavuzi, zithintele nakuphi na ukuchitheka okanye ukungcola ngexesha lothutho.
Ukongeza kwizinto ezisetyenzisiweyo, izitya zesobho ze-Kraft nazo ziyilwe ngokulula engqondweni. Izikhongozeli ezininzi ziza neempawu ezifana nezibambo okanye iziciko ezivuleke lula, ezenza kube lula ukuzithwala nokusetyenziswa xa uhamba. Olu gxininiso kuncedo aluphuculi nje kuphela amava omsebenzisi ngokubanzi kodwa lukwaqinisekisa ukuba isuphu ihlala isentsha kwaye inencasa de ityiwe.
Uvavanyo olungqongqo kunye noLawulo loMgangatho
Ukuqinisekisa amanqanaba aphezulu omgangatho kunye nokhuseleko, izitya zesobho ze-Kraft zivavanywa ngokuqatha kunye namanyathelo okulawula umgangatho. Phambi kokuba isikhongozeli sesuphu esitsha saziswe emarikeni, siye singene kuthotho lweemvavanyo ukuqinisekisa ukuba siyahlangabezana nayo yonke imigangatho eyimfuneko. Olu vavanyo lunokubandakanya ukujonga ukuqina, ukugcinwa kobushushu, ukuvuza, kunye nokusebenza ngokubanzi.
Ukongeza, i-Kraft inemilinganiselo engqongqo yokulawula umgangatho kwindawo yonke yenkqubo yokuvelisa ukubeka iliso kwimveliso yezikhongozeli zesuphu. Oku kubandakanya ukuhlolwa rhoqo kwezinto, izixhobo, kunye neemveliso ezigqityiweyo ukuqinisekisa ukuba yonke into iyahlangabezana nemigangatho ephezulu ye-brand. Ngokubambelela kolu vavanyo lungqongqo kunye neendlela zolawulo lomgangatho, iKraft inokuqinisekisa ukuba izitya zabo zesuphu zikumgangatho ophezulu kwaye zikhuselekile ukuba zisetyenziswe ngabathengi.
Iindlela zokuPakisha eziZinzileyo
Ukongeza kokubeka phambili umgangatho kunye nokhuseleko, i-Kraft izibophelele kwiindlela zokupakisha ezizinzileyo. I-brand iyakuqonda ukubaluleka kokunciphisa impembelelo yayo yokusingqongileyo kwaye yenza iinzame zokubandakanya izinto ezihambelana ne-eco-friendly kunye nezenzo kwiisuphu zayo. Ngokomzekelo, ezininzi izitya zesobho ze-Kraft zenziwe kwizinto ezisetyenzisiweyo okanye zihlaziywa ngokwazo, zinciphisa ubuninzi benkunkuma eyenziwa ngexesha lokuvelisa kunye nenkqubo yokulahla.
Ngaphaya koko, uKraft uhlala ephonononga iindlela ezintsha zokwenza ukupakishwa kwazo kuzinze ngakumbi, njengokusebenzisa imathiriyeli enokubola okanye ukunciphisa inani elipheleleyo lokupakishwa elisetyenzisiweyo. Ngokuthatha la manyathelo, iKraft ayikhuseli nje kuphela umgangatho kunye nokhuseleko lwezikhongozeli zesuphu kodwa ikwanegalelo kwiplanethi esempilweni yezizukulwana ezizayo.
Ukuthotyelwa koLawulo kunye noKhuseleko lokutya
Ukuqinisekisa umgangatho kunye nokhuseleko lweemveliso zokutya yeyona nto iphambili kwi-Kraft, kwaye uphawu luthobela yonke imigangatho yolawulo efanelekileyo kunye nezikhokelo. Izikhongozeli zesobho ze-Kraft zenzelwe kwaye zenziwa ngokuhambelana nemimiselo yokhuseleko lokutya ebekwe yimibutho efana noLawulo lokuTya kunye neDrug (FDA) kunye ne-Arhente yoKhuseleko lweNdalo (EPA).
Ukongeza, iKraft ilandela imigaqo engqongqo yezempilo kunye nezenzo zococeko kwiindawo zayo ukuthintela nakuphi na ukungcoliseka kwezikhongozeli zesuphu. Oku kubandakanya ukucocwa rhoqo kunye nokubulala iintsholongwane kwiindawo zemveliso, kunye novavanyo olucokisekileyo lwezikhongozeli malunga nazo naziphi na izinto ezinokuthi zingcoliseke. Ngokuthobela le migaqo ingqongqo kunye neendlela zokhuseleko, iKraft inokuqinisekisa abathengi ukuba izitya zabo zesuphu zikhuselekile ukuba zingasetyenziswa kwaye azinanto eyingozi.
Ingxelo yoMthengi kunye noPhuculo oluqhubekayo
Ekugqibeleni, iKraft iyayixabisa impendulo yabathengi kwaye iyisebenzisa njengamandla okuqhuba ukuphuculwa okuqhubekayo kwiimveliso zesitya sesobho. I-brand ifuna igalelo ngokukhutheleyo kubathengi ngophando, amaqela ekugxilwe kuwo, kunye nezinye iindlela zokuqonda iimfuno zabo kunye nezinto abazikhethayo. Le ngxelo ke isetyenziselwa ukwenza uhlengahlengiso kunye nophuculo kwizikhongozeli zesuphu ye-Kraft ukuhlangabezana ngcono nokulindelwe ngabathengi.
Ngokumamela abathengi kunye nokubandakanya impendulo yabo, i-Kraft inokuhlala phambi kwegophe kwaye iqhubeke nokubonelela ngekhwalithi ephezulu, izitya zesobho ezikhuselekileyo ezidlula ukulindela kwabathengi. Oku kuzibophelela ekwanelisekeni kwabathengi kunye nokuphuculwa okuqhubekayo yinto ephambili yokuba kutheni izitya zesobho ze-Kraft zilukhetho oluthembekileyo phakathi kwabathengi.
Ukuqukumbela, izikhongozeli zesuphu ye-Kraft zibubungqina bokuzinikela kwe-brand kumgangatho, ukhuseleko kunye nozinzo. Ngokusetyenziswa kwezixhobo ezikumgangatho ophezulu, uvavanyo olungqongqo kunye nokulawulwa komgangatho, iindlela zokupakisha ezizinzileyo, ukuthotyelwa kolawulo, kunye nengxelo yabathengi, iKraft iqinisekisa ukuba izitya zayo zesobho zihlangabezana nemigangatho ephezulu kwishishini. Nokuba uyonwabela isitya esithuthuzelayo sesuphu ekhaya okanye usohambeni, ungathemba ukuba izikhongozeli zesuphu ye-Kraft ziyilelwe ukuzisa amava okutyela amnandi nakhuselekileyo.