Abathengi namuhla baqaphela kakhulu kunangaphambili ngekhwalithi nokuphepha kokudla abakudlayo. Ngenxa yalokho, ukupakishwa kokudla kudlala indima ebalulekile ekuqinisekiseni ukuthi imikhiqizo ivikelekile futhi igcina ubusha bayo. Uma kukhulunywa ngeziqukathi zesobho, i-Kraft iwuphawu olugqamayo ngokuzibophezela kwayo kwikhwalithi nokuphepha. Kulesi sihloko, sizocubungula ukuthi iziqukathi zesobho le-Kraft zihamba kanjani ngaphezu kwalokho ukuze siqinisekise ukuthi imikhiqizo yazo ihlangabezana nezindinganiso eziphakeme kakhulu.
Izinto Zekhwalithi Zokuvikela Okuphezulu
Iziqukathi zesobho le-Kraft zenziwe ngezinto ezisezingeni eliphezulu eziklanyelwe ukuhlinzeka ngokuvikeleka okuphezulu kwesobho ngaphakathi. Lezi ziqukathi ngokuvamile zenziwa ngepulasitiki eqinile noma i-paperboard ekhethwa ngenxa yekhono layo lokumelana nezinga lokushisa nezimo isobho elivame ukuba ngaphansi kwazo. Izinto ezisetshenziswayo ziphinde zikhethelwe amandla azo okugcina ukushisa, kuqinisekiswe ukuthi isobho lihlala lishisa isikhathi eside. Ukwengeza, iziqukathi zesobho le-Kraft zenzelwe ukuthi zingavuzi, zivikele noma yikuphi ukuchitheka noma ukungcola ngesikhathi sokuthutha.
Ngaphezu kwezinto ezisetshenziswayo, iziqukathi zesobho le-Kraft nazo zenzelwe ukunethezeka engqondweni. Iziqukathi eziningi ziza nezici njengezibambo noma izivalo ezivuleka kalula, ezizenza kube lula ukuzithwala nokuzisebenzisa ekuhambeni. Lokhu kugxila kokunethezeka akugcini nje ngokuthuthukisa ulwazi olunzulu ngomsebenzisi kodwa futhi kuqinisekisa ukuthi isobho lihlala lilisha futhi limnandi kuze kube yilapho selidliwe.
Ukuhlola Okuqinile Nokulawulwa Kwekhwalithi
Ukuqinisekisa amazinga aphezulu ekhwalithi nokuphepha, iziqukathi zesobho le-Kraft zihlolwa ngokuqinile kanye nezinyathelo zokulawula ikhwalithi. Ngaphambi kokuba kwethulwe isitsha sesobho esisha emakethe, sibhekana nochungechunge lokuhlolwa ukuze kuqinisekiswe ukuthi sihlangabezana nazo zonke izindinganiso ezidingekayo. Lokhu kuhlola kungase kuhlanganise ukuhlola ukuqina, ukugcinwa kokushisa, ukuvimbela ukuvuza, nokusebenza kukonke.
Ukwengeza, i-Kraft inezinyathelo eziqinile zokulawula ikhwalithi ezikhona kuyo yonke inqubo yokukhiqiza ukuqapha ukukhiqizwa kweziqukathi zesobho. Lokhu kubandakanya ukuhlolwa okuvamile kwezinto, okokusebenza, nemikhiqizo eqediwe ukuze kuqinisekiswe ukuthi yonke into ihlangabezana nezindinganiso eziphakeme zomkhiqizo. Ngokunamathela kulokhu kuhlola okuqinile kanye nezinqubo zokulawula ikhwalithi, i-Kraft ingaqinisekisa ukuthi iziqukathi zabo zesobho zisezingeni eliphezulu futhi ziphephile ukusetshenziswa ngabathengi.
Imikhuba Yokupakisha Esimeme
Ngaphezu kokubeka phambili ikhwalithi nokuphepha, i-Kraft iphinde izibophezele emikhubeni eqhubekayo yokupakisha. Lo mkhiqizo uyakubona ukubaluleka kokunciphisa umthelela wawo kwezemvelo futhi wenze imizamo yokuhlanganisa izinto ezisetshenziswayo nezinqubo ezihambisana nemvelo ezitsheni zawo zesobho. Isibonelo, iziqukathi eziningi zesobho le-Kraft zenziwe ngezinto ezigaywe kabusha noma zigaywa kabusha ngokwazo, zinciphisa inani lemfucuza ekhiqizwa ngesikhathi sokukhiqiza nokulahlwa.
Ngaphezu kwalokho, u-Kraft ulokhu ehlola izindlela ezintsha zokwenza ukupakishwa kwazo kusimame, njengokusebenzisa izinto ezibolayo eziphilayo noma ukunciphisa inani eliphelele lokupakisha elisetshenzisiwe. Ngokuthatha lezi zinyathelo, i-Kraft ayivikeli nje kuphela ikhwalithi nokuphepha kweziqukathi zesobho kodwa futhi inikela ngeplanethi enempilo ezizukulwaneni ezizayo.
Ukuthobela Umthetho kanye Nokuphepha Kokudla
Ukuqinisekisa ikhwalithi nokuphepha kwemikhiqizo yokudla kuyinto ehamba phambili e-Kraft, futhi uhlobo luhambisana nazo zonke izindinganiso zokulawula ezifanele kanye nemihlahlandlela. Iziqukathi zesobho le-Kraft ziklanywe futhi zenziwa ngokuhambisana nemithetho yokuphepha kokudla ebekwe izinhlangano ezifana neFood and Drug Administration (FDA) kanye ne-Environmental Protection Agency (EPA).
Ukwengeza, i-Kraft ilandela imithetho eqinile yenhlanzeko kanye nezinqubo zokukhucululwa kwendle ezindaweni zayo ukuvimbela noma yikuphi ukungcoliswa kweziqukathi zesobho. Lokhu kuhlanganisa ukuhlanzwa njalo kanye nokubulala amagciwane ezindaweni zokukhiqiza, kanye nokuhlolwa okuphelele kweziqukathi ukuze kutholakale noma yiziphi izinto ezingase zibe ukungcola. Ngokunamathela kule mithetho eqinile nezinqubo zokuphepha, i-Kraft ingaqinisekisa abathengi ukuthi iziqukathi zabo zesobho ziphephile ukusetshenziswa futhi azinalutho oluyingozi.
Impendulo Yabathengi kanye Nokuthuthukiswa Okuqhubekayo
Ekugcineni, i-Kraft iyayazisa impendulo yomthengi futhi iyisebenzisa njengamandla okushayela ukuthuthukisa okuqhubekayo emikhiqizweni yesitsha sesobho. Umkhiqizo ufuna ngenkuthalo okokufaka kubathengi ngokusebenzisa izinhlolovo, amaqembu okugxilwe kuwo, nezinye izindlela zokuqonda izidingo zabo nokuncamelayo. Le mpendulo ibe isisetshenziswa ukwenza izinguquko kanye nezithuthukisi ezitsheni zesobho ze-Kraft ukuze kuhlangatshezwane kangcono nokulindelwe ngabathengi.
Ngokulalela abathengi kanye nokuhlanganisa impendulo yabo, i-Kraft ingahlala ngaphambi kwejika futhi iqhubeke nokuhlinzeka ngeziqukathi zesobho eziphephile nezisezingeni eliphezulu ezidlula lokho okulindelwe ngabathengi. Lokhu kuzibophezela ekwanelisekeni kwabathengi kanye nokwenza ngcono okuqhubekayo kuyisici esibalulekile sokuthi kungani iziqukathi zesobho le-Kraft ziyisinqumo esithenjwayo phakathi kwabathengi.
Sengiphetha, iziqukathi zesobho le-Kraft ziwubufakazi bokuzinikela komkhiqizo ngekhwalithi, ukuphepha, nokusimama. Ngokusetshenziswa kwezinto ezisezingeni eliphezulu, ukuhlola okuqinile nokulawulwa kwekhwalithi, izinqubo zokupakisha ezisimeme, ukuthobela imithetho, kanye nempendulo yabathengi, i-Kraft iqinisekisa ukuthi iziqukathi zayo zesobho zihlangabezana nezindinganiso eziphakeme kakhulu embonini. Kungakhathaliseki ukuthi ujabulela isitsha esiduduzayo sesobho ekhaya noma usohambeni, ungathemba ukuthi iziqukathi zesobho le-Kraft ziklanyelwe ukuletha ukuzizwisa okumnandi nokuphephile kokudla.