Izinkomishi zekhofi nemikhono akuzona izinto ezisebenzayo kuphela kodwa futhi namathuluzi okuthengisa ahlukahlukene angasetshenziswa ukukhuthaza imicimbi. Kungakhathaliseki ukuthi umcimbi wezinkampani, umshado, ukwethulwa komkhiqizo, noma umbukiso wezohwebo, izinkomishi zekhofi zangokwezifiso nemikhono kungasiza ukudala okuhlangenwe nakho okukhumbulekayo kwabahambele umcimbi kuyilapho kukhulisa ukubonakala komkhiqizo. Kulesi sihloko, sizohlola izindlela ezahlukahlukene ezingasetshenziselwa izinkomishi zekhofi zangokwezifiso nemikhono emicimbini, kanye namathiphu okuthi ungawahlanganisa kanjani ngempumelelo ekuhlelweni kwakho komcimbi.
Ukudala Ukuqwashisa Ngomkhiqizo
Izinkomishi zekhofi zangokwezifiso nemikhono zinikeza ithuba eliyingqayizivele lokubonisa umkhiqizo wakho futhi udale ukuqwashisa ngomkhiqizo phakathi kwabahambele umcimbi. Ngokwenza lezi zinto ngendlela oyifisayo ngelogo yakho, isiqubulo, noma imininingwane yomcimbi, ungaqinisekisa ukuthi inkomishi ngayinye yekhofi enikezwa emcimbini wakho iba ibhodi elincane lomkhiqizo wakho. Lokhu kusebenza ikakhulukazi emicimbini emikhulu lapho abahambele khona kungenzeka baphathe izinkomishi zabo zekhofi, beveza umkhiqizo wakho kubabukeli abaningi. Ngaphezu kwalokho, izinkomishi zekhofi nemikhono kungasetshenziswa futhi njengezipho zokuphromotha noma izikhumbuzo zabahambeli abazogoduka nazo, kuthuthukiswe ukufinyelela komkhiqizo wakho.
Ukuthuthukisa Umuzwa Womcimbi
Izinkomishi zekhofi nemikhono yangokwezifiso ingasiza futhi ukuthuthukisa umuzwa womcimbi wonke wabahambele umcimbi. Ngokuhlanganisa imiklamo ehlukile, imibala, noma imilayezo ezinkomishini nasemikhono, ungakwazi ukwengeza ukuthinta kobuntu nokudala emcimbini wakho. Isibonelo, ungalungisa idizayini yezinkomishi nemikhono ukuze ihambisane netimu yomcimbi wakho, noma ufake amaqiniso ajabulisayo, izingcaphuno, noma izithombe ezihambisana nezethameli zakho ozihlosile. Lokhu kunaka kwemininingwane kungenza abahambele umcimbi bazizwe bebalulekile futhi behlanganyele, kushiye umbono ongapheli womcimbi wakho.
Ukunikeza Inani Lokusebenza
Ngaphandle kokukhanga kwazo kokuphromotha nobuhle, izinkomishi zekhofi zangokwezifiso nemikhono nakho kunikeza inani elisebenzayo emicimbini. Abagcini nje ngokusebenza njengendlela esebenzayo yokuphakela iziphuzo ezishisayo, kodwa futhi banikeza indlela elula yokuthi abahambele umcimbi baphathe iziphuzo zabo ngaphandle kwengozi yokuchitheka. Ukwengeza, imikhono yangokwezifiso ingasiza ekufakeni iziphuzo ezishisayo, izigcine ezingeni lokushisa olifunayo isikhathi eside. Lokhu kusebenziseka kuqinisekisa ukuthi abahambele umcimbi bangajabulela iziphuzo zabo ngokunethezeka, okungeza umuzwa wabo womcimbi wonke.
Ukukhuthaza Ukwabelana Komphakathi
Esikhathini sanamuhla sedijithali, inkundla yezokuxhumana idlala indima ebalulekile ekukhangiseni nasekukhuthazeni imicimbi. Izinkomishi zekhofi zangokwezifiso nemikhono zingasetshenziswa njengethuluzi elihlakaniphile lokukhuthaza ukwabelana komphakathi phakathi kwabahambele umcimbi. Ngokuhlanganisa ama-hashtag, izibambo zenkundla yezokuxhumana, noma amakhodi e-QR ezinkomishini nasemikhono, ungatshela abahambele umcimbi ukuthi babelane ngolwazi lwabo ezinkundleni ezifana ne-Instagram, Facebook, noma Twitter. Lokhu okuqukethwe okukhiqizwa umsebenzisi akugcini nje ngokukhulisa ukuba khona ku-inthanethi komcimbi wakho kodwa futhi kudala umuzwa womphakathi nokuzibandakanya phakathi kwabahambele umcimbi. Ukwengeza, ungaqhuba imincintiswano noma izipho eziboshelwe ekwabelaneni komphakathi, ukhuthaze abahambele umcimbi ukuthi basakaze izwi ngomcimbi wakho.
Ukusekela Izinyathelo Zokusimama
Njengoba isidingo sezinqubo ezizinzile siqhubeka sikhula, izinkomishi zekhofi zangokwezifiso nemikhono zingasetshenziswa ukusekela izinhlelo zokusimama emicimbini. Ukukhetha izinto ezivumelana nemvelo njengezinkomishi ezivuthwayo nemikhono noma iphepha eligaywa kabusha kungasiza ekunciphiseni umthelela wemvelo womcimbi wakho. Ngokugqamisa ukuzibophezela kwakho ekuzinzeni ngokusebenzisa imilayezo yangokwezifiso ezinkomishini nasemikhono, ungathintana nabahambele umcimbi abaqaphela imvelo futhi ubonise amanani omkhiqizo wakho. Lokhu akugcini nje ngokuqondanisa umcimbi wakho nezitayela zamanje zokusimama kodwa futhi kukhombisa umthwalo wakho wemfanelo maqondana nemvelo, uthole ukuqashelwa okuhle kwabahambele umcimbi kanye nababambiqhaza.
Sengiphetha, izinkomishi zekhofi nemikhono zinikeza inqwaba yezinzuzo kubahleli bomcimbi abafuna ukwenza umbono ongapheli kwabahambele umcimbi. Kusukela ekudaleni ukuqwashisa ngomkhiqizo kanye nokuthuthukisa umuzwa womcimbi kuye ekunikezeni inani elisebenzayo nokukhuthaza ukwabelana komphakathi, lezi zinto ezingenziwa ngendlela oyifisayo zingadlala indima ebalulekile empumelelweni yomcimbi wakho. Ngokusebenzisa amandla okuguquguquka nokudala kwezinkomishi zekhofi nemikhono yangokwezifiso, ungashiya umbono ohlala njalo kwabahambele umcimbi ngenkathi uphromotha ngempumelelo umkhiqizo wakho. Ngakho-ke, cabanga ukufaka izinkomishi zekhofi zangokwezifiso nemikhono ohlelweni lwakho lomcimbi ukuze ukhuphule ulwazi oluphelele kubo bobabili abahambele umcimbi nababambe iqhaza.
Umsebenzi wethu ukuthi ube yibhizinisi elineminyaka engu-100 ngomlando omude. Sikholwa ukuthi u-Uchampak uzoba umlingani wakho owayethembekile kakhulu.