Kusukela yasungulwa, i-Uchampak ihlose ukuhlinzeka ngezixazululo ezivelele nezihlaba umxhwele kumakhasimende ethu. Sisungule isikhungo sethu se-R<000000>D somklamo womkhiqizo nokuthuthukiswa komkhiqizo. Silandela ngokuqinile izinqubo ezijwayelekile zokulawula ikhwalithi ukuze siqinisekise ukuthi imikhiqizo yethu ihlangabezana noma idlula lokho okulindelwe ngamakhasimende ethu. Ngaphezu kwalokho, sihlinzeka ngezinsizakalo zangemva kokuthengisa kumakhasimende emhlabeni wonke. Amakhasimende afuna ukwazi okwengeziwe mayelana nezinkomishi ezintsha zika-ayisikhilimu zezwe lethu elisha noma inkampani yethu, vele usithinte.
Ngingaqinisekisa kanjani ukuthi ngingumthengi wekhofi ocabangelayo? Bengilokhu ngiyihlanza kahle kusukela ngathola inkomishi yami yesikhumbuzo (Geza nesipontshi) kanye ngesonto. Kodwa-ke, engingakwenzanga ukuyigeza ihlanzeke ngemva kokuyisebenzisa. Ngibuze umbuzo wami kubathandi bekhofi ku-Twitter ukukala izinkomishi abanye abacabanga ukuthi zamukelekile --
"Akukho ukuqonda okunembile kokuthi bangaki abantu base-Iranian-America kuleli zwe, okwenza buthaka ngempela umuzwa wokuthi siyiqembu okufanele lilalele, libe khona, futhi lihlonishwe," kusho u-jamar Abdi, umqondisi wenqubomgomo weKomidi Likazwelonke lase-Iranian-American. Ngaphambi kokubalwa kwabantu kuka-2010, kwakuwubuhlanya ukuzama ukukholisa abantu ukuthi babhale "nge-Iran.
Ibhola leqhwa elenzelwe wena Uma kungukhisimusi, kusebusika. Uma kusebusika, kufanele kube neqhwa. Yingakho i-snowball iyisipho sikaKhisimusi esiphelele. Ngaphezu kwalokho, izinkampani ezahlukene nezingosi ze-inthanethi zikunikeza ithuba lokwenza lezi zimbulunga ngendlela oyifisayo ukuze ufake izithombe noma izifanekiso ozikhethele embulungeni yeqhwa. Ulindeleni, nyakazisa umhlaba futhi ubuke ama-Snowflakes amangalisayo amboza izithombe zabathandekayo bakho. Isitsha sika-ayisikhilimu.
\"Ungaziqoqa zonke lezi zinto,\" kusho uChristine Belin we-Environmental Protection Agency. \" Wavumelana ne-Starbucks. \"Kodwa ubani onendaba ngaphandle kokuthi othile alithenge kuwe? \"Kuphinde kube nenkinga enkulu ngezinkomishi zephepha zekhofi: izinkampani eziningi ezigaya kabusha azinazo izinto zokuhlukanisa iphepha leNkomishi nolayini lwayo lwangaphakathi ukuze kuvinjelwe ukuvuza koketshezi olushisayo.
Isungulwe onyakeni, Eyokukhiqiza, Ukuhweba Nokuthekelisa Izinhlobonhlobo eziningi nokunye okuningi. Amakhasimende angathenga kalula le mikhiqizo kithi phakathi nesikhathi esizibophezele ngaso ngamanani athengekayo. Yonke imikhiqizo yenziwe ngezinto ezisezingeni eliphezulu. Senze le mikhiqizo sikhumbula ukunambitheka kanye nezintandokazi zamaklayenti. Sisebenza ngendlela engcono kakhulu yokuthola imiphumela egculisayo futhi sihlale siphambili kulesi sizinda semakethe. Indlela yokugxilisa ikhasimende kanye nezinqubomgomo zebhizinisi ezisobala, sesibe yisinqumo esingcono kakhulu kumakhasimende. Ngaphansi kokuphathwa komnikazi wethu, sibe nekhono lokuzuza isikhundla esiphawulekayo kule ndawo. Ukuphatha kwakhe okugqugquzelayo kwenza ububanzi bethu bulingane nekhwalithi nobuqiniso. Ngenxa yakhe nje, sikwazile ukunakekela izidingo eziqondile zamakhasimende ethu abalulekile.