Kulongedza katundu kumagwira ntchito yofunika kwambiri pakuchita bwino kwa malonda, makamaka m'makampani ochita mpikisano okhwasula-khwasula. Ogula amakopeka ndi zopakapaka zowoneka bwino zomwe sizimangokopa maso awo komanso zimawapangitsa kuti azidya bwino. Mabokosi a Kraft asanduka chisankho chodziwika bwino pakuyika zokhwasula-khwasula chifukwa cha kulimba kwawo, kukhazikika, komanso kusinthasintha. M'nkhaniyi, tiwona momwe mabokosi a Kraft amakometsera zokhwasula-khwasula komanso chifukwa chake ali chisankho chomwe chimakondedwa pamitundu yambiri yazakudya.
Kupititsa patsogolo Kuwonekera kwa Brand
Mabokosi a Kraft ndi njira yabwino kwambiri yolimbikitsira mawonekedwe amtundu pamashelefu ogulitsa. Matoni achilengedwe, apansi a mabokosi a Kraft amawonekera pakati pa nyanja ya mapulasitiki apulasitiki, kuwapangitsa kuti adziwike mosavuta kwa ogula. Ogulitsa amatha kusintha mabokosi awo a Kraft ndi logo yawo, mitundu yamtundu, ndi mapangidwe apadera kuti apange chizindikiritso chogwirizana chomwe chimagwirizana ndi omvera awo. Posankha mabokosi a Kraft, opanga amatha kufotokozera bwino zomwe amafunikira pakukhazikika komanso kukhala ochezeka kwa ogula, kupititsa patsogolo kuzindikira kwamtundu.
Kuphatikiza apo, mabokosi a Kraft amatipatsa malo okwanira opangira chizindikiro ndi chidziwitso chazinthu, kulola mtundu kuwonetsa nkhani yawo, mawonekedwe azogulitsa, komanso phindu lazakudya. Malo owonjezerawa opangira malonda angathandize opanga kudzipatula okha kwa omwe akupikisana nawo ndikukhazikitsa mawonekedwe amphamvu pamsika. Ogula akamazindikira zomwe amasankha pogula, kukhala ndi zinthu zowonekera komanso zodziwikiratu kumatha kukhudza momwe amagulira komanso kulimbikitsa kukhulupirika kwawo.
Eco-Friendly Packaging Solution
Chimodzi mwazabwino zazikulu zamabokosi a Kraft ndizosangalatsa zachilengedwe. Mabokosi a Kraft amapangidwa kuchokera kuzinthu zobwezerezedwanso ndipo amatha kuwonongeka, kuwapangitsa kukhala njira yokhazikika yopangira ma brand omwe akufuna kuchepetsa kuwononga chilengedwe. Pamene ogula amaika patsogolo kukhazikika ndipo amatha kusankha zinthu zokometsera zachilengedwe, mitundu yomwe imagwiritsa ntchito mabokosi a Kraft amatha kukopa chiwerengero cha anthu omwe akukula.
Kuphatikiza apo, mabokosi a Kraft amatha kubwezeretsedwanso mosavuta, kulola ogula kuti awatayire moyenera akagwiritsidwa ntchito. Posankha mabokosi a Kraft, mitundu imatha kudzigwirizanitsa ndi ogula ozindikira zachilengedwe ndikudziyika ngati makampani osamalira zachilengedwe. Yankho lokhazikitsira eco-friendlyli silimangopindulitsa chilengedwe komanso limalimbikitsa mbiri yamtundu komanso kukhulupirirana kwa ogula.
Njira Yophatikizira Yosiyanasiyana
Mabokosi a Kraft snack ndi njira yophatikizira yomwe imatha kukhala ndi zinthu zosiyanasiyana zokhwasula-khwasula. Kuchokera ku mipiringidzo ya granola ndi mtedza kupita ku zofufumitsa ndi makeke, mabokosi a Kraft amatha kusinthidwa mosiyana ndi makulidwe osiyanasiyana kuti agwirizane ndi zosowa za chinthu chilichonse. Kusinthasintha kwa mabokosi a Kraft amawapangitsa kukhala chisankho chodziwika bwino chamitundu yokhala ndi mizere yosiyanasiyana yazogulitsa kapena zopereka zanyengo.
Kuphatikiza apo, mabokosi a Kraft amatha kuphatikizidwa ndi zinthu zina zowonjezera monga mazenera odulidwa, manja, kapena zoyikapo kuti zithandizire kuwonekera kwazinthu ndi kukopa. Ma Brand amatha kupanga kupanga ndi mapangidwe awo pophatikiza zinthu izi kuti awonetse zokhwasula-khwasula m'njira yokopa komanso yopatsa chidwi. Kusunthika kwa mabokosi a Kraft amalola ma brand kuyesa njira zosiyanasiyana zamapaketi ndikupanga chosaiwalika cha unboxing kwa ogula.
Chitetezo ndi Kusunga
Kuphatikiza pa kukulitsa mawonekedwe amtundu komanso kukhazikika, mabokosi a Kraft amatipatsanso chitetezo chabwino komanso kusungitsa zinthu zokhwasula-khwasula. Kulimba komanso kukhazikika kwa mabokosi a Kraft kumathandiza kuteteza zokhwasula-khwasula kuzinthu zakunja monga chinyezi, kuwala, ndi mpweya, kuzisunga zatsopano ndi zokoma kwa nthawi yaitali. Izi ndizopindulitsa makamaka pazakudya zopsereza zomwe zimafuna nthawi yayitali ya alumali komanso kusungidwa bwino.
Kuphatikiza apo, mabokosi a Kraft amatha kupangidwa ndi zinthu monga zomangira zamkati, magawo, kapena zipinda kuti zinthu zisasunthike panthawi yoyendetsa ndikugwira. Zinthu zotetezazi zimathandiza kusunga kukhulupirika kwa zokhwasula-khwasula ndikuletsa kuwonongeka kapena kusweka, kuwonetsetsa kuti ogula amalandira zokhwasula-khwasula bwino. Posankha mabokosi a Kraft, mitundu imatha kutsimikizira zamtundu wawo komanso kutsitsimuka kwazinthu zawo, ndikupangitsa kuti ogula azidziwa bwino.
Kusintha Mwamakonda ndi Kukonda Makonda
Mabokosi a Kraft amapatsa mtundu mwayi wosintha ndikusintha makonda awo kuti apange mtundu wapadera komanso wosaiwalika. Ma brand amatha kugwira ntchito ndi ogulitsa ma phukusi kuti apange mawonekedwe, makulidwe, ndi masanjidwe a mabokosi awo a Kraft, kuwalola kuti awonekere pamashelefu ogulitsa ndikukopa chidwi cha ogula. Zosankha mwamakonda monga embossing, debossing, stamping wa zojambulazo, kapena zokutira za UV zitha kuwonjezera mawonekedwe apamwamba pamabokosi a Kraft, kukweza kufunikira kwa zokhwasula-khwasula mkati.
Kuphatikiza apo, ma brand amatha kusintha mabokosi awo a Kraft ndi zolemba zolembedwa pamanja, ma QR code, kapena zinthu zomwe zimagwirizanitsa ogula ndikupanga kulumikizana ndi mtunduwo. Kupanga makonda kumapangitsa kuti ma brand akhazikitse ubale wapamtima ndi ogula ndikulimbikitsa kukhulupirika kwa mtundu wawo popereka chidziwitso chokwanira komanso chothandiza. Pogwiritsa ntchito njira zosinthira ndikusintha makonda, mitundu imatha kupanga ma CD omwe samangoteteza ndikuwonetsa zokhwasula-khwasula zawo komanso amalumikizana ndi ogula mozama.
Pomaliza, mabokosi a Kraft ndi njira yosunthika, yosasunthika, komanso yowoneka bwino yomwe imakulitsa kuyika kwa zokhwasula-khwasula m'njira zosiyanasiyana. Kuchokera pakulimbikitsa mawonekedwe amtundu komanso kukhazikika mpaka kupereka chitetezo ndi makonda, mabokosi a Kraft amatipatsa zabwino zambiri kwa omwe akufuna kukweza zonyamula zawo. Posankha mabokosi a Kraft, opanga amatha kuyankhulana bwino zamtundu wawo, kudzipatula okha kwa omwe akupikisana nawo, ndikupanga chidziwitso chosaiwalika kwa ogula. Ndi kutsindika kochulukira pakukhazikika komanso kukhudzidwa kwa ogula, mabokosi a Kraft akhala chisankho chokondedwa kwa mitundu yambiri yazakudya zopatsa thanzi omwe akuyang'ana kuti apindule pamsika ndikudziwikiratu pakati pa omwe akupikisana nawo.
Ntchito yathu ndikukhala bizinesi ya zaka zana limodzi ndi mbiri yayitali. Tikhulupirira kuti UCHAMPAS idzakhala mnzanu wondisamalira kwambiri.