Momwe Mungasankhire Mabokosi Otengera Zinthu Zomwe Zimagwirizana ndi Makhalidwe Anu a Brand

Mu msika wamakono wopikisana wa zakudya, makampani nthawi zonse amafunafuna njira zolumikizirana ndi makasitomala awo kupatula chakudya chomwe amapereka. Chinthu chimodzi champhamvu koma chomwe nthawi zambiri chimanyalanyazidwa ndi ma phukusi, makamaka mabokosi otengera zakudya. Mabokosi awa samangosunga chakudya chokha—amanena nkhani yokhudza bizinesi yanu, amawonetsa zomwe mumakhulupirira, ndipo amatha kupanga malingaliro okhalitsa. Kusankha mabokosi oyenera otengera zakudya kungakhale njira yothandiza yomwe imagwirizana ndi chikhalidwe cha mtundu wanu, kuthandizira chilichonse kuyambira zolinga zokhazikika mpaka kukongola kosasintha. Kwa aliyense amene akufuna kukulitsa kudziwika kwa mtundu wawo ndikulankhulana bwino, kumvetsetsa momwe angasankhire mabokosi abwino otengera zakudya ndi gawo lofunikira.

Kulongedza sikungokhudza magwiridwe antchito okha; ndi njira yowonetsera mtundu wa malonda komanso chida chothandizira anthu. Nkhaniyi ikufotokoza zinthu zosiyanasiyana zomwe muyenera kukumbukira posankha mabokosi otengera zakudya omwe samangosunga chakudya chanu komanso amathandizira ndikukulitsa kufunika kwa mtundu wanu.

Kumvetsetsa Makhalidwe Anu a Brand ndi Zotsatira Zake pa Kusankha Ma Packaging

Musanasankhe phukusi lililonse, ndikofunikira kumvetsetsa bwino zomwe kampani yanu ikufuna chifukwa izi zidzakuthandizani kusankha bwino. Zomwe kampani yanu ikufuna zingaphatikizepo kuzindikira zachilengedwe mpaka kupanga zinthu zatsopano, chikhalidwe, kapena kudzipereka ku khalidwe labwino kwambiri. Mtengo uliwonse umabweretsa zosowa ndi mwayi wosiyanasiyana woti kampani yanu ipange.

Mwachitsanzo, ngati kukhazikika kwa zinthu kuli kofunika kwambiri pa bizinesi yanu, kusankha mabokosi otengera zinthu zosawononga chilengedwe opangidwa kuchokera ku zinthu zobwezerezedwanso, zowola, kapena zophikidwa mu matope kumatumiza uthenga wamphamvu. Kumauza makasitomala kuti mumasamala za kuchepetsa kuwononga chilengedwe, zomwe zimawakhudza kwambiri ogula omwe amasamala kwambiri za chilengedwe. Kumbali ina, ngati bizinesi yanu imalimbikitsa zinthu zapamwamba komanso zapadera, mutha kusankha ma paketi omwe amawonetsa luso, monga matte finishes, selectal embossing, kapena mapangidwe apadera omwe amakweza mwayi wotsegula bokosi.

Kuphatikiza apo, makhalidwe abwino a kampani omwe amagwirizana ndi dera komanso kuwonekera poyera angakulimbikitseni kugwiritsa ntchito ogulitsa am'deralo poika zinthu zanu, kuwonetsa luso la m'deralo kapena nkhani zopezera zinthu. Kuphatikiza nkhani izi mu kapangidwe kake ka ma phukusi kumakweza mabokosi anu otengera zinthu kuposa kungoyikamo zinthu—amakhala zida zofotokozera nkhani zomwe zimakulitsa kulumikizana kwa makasitomala.

Pochita izi, pewani kusagwirizana pakati pa mtengo wa kampani yanu ndi zomwe mungasankhe poika zinthu. Mwachitsanzo, kunena kuti ndi bizinesi yosamalira chilengedwe pamene mukugwiritsa ntchito mapulasitiki osagwiritsidwanso ntchito kungawononge kudalirika kwa kampani. Chifukwa chake, kugwirizanitsa zisankho za poika zinthu ndi mfundo zanu zofunika ndikofunikira kuti mukhale odalirika komanso okhulupirika kwa nthawi yayitali.

Kusankha Zinthu: Kuyenda Mokhazikika ndi Mogwira Mtima

Kusankha zinthu kumakhudza kwambiri magwiridwe antchito komanso makhalidwe abwino a mabokosi anu otengera zakudya. Msikawu tsopano umapereka zinthu zosiyanasiyana, kuphatikizapo bolodi la mapepala, makatoni opangidwa ndi corrugated, ulusi wopangidwa, mapulasitiki owonongeka, komanso ma CD atsopano odyetsedwa. Zinthu zilizonse zimakhala ndi mphamvu zapadera kutengera zomwe kampani yanu ikufuna pa chilengedwe, mtundu wa chakudya, komanso zomwe makasitomala amayembekezera.

Makampani osamalira chilengedwe nthawi zambiri amakonda zinthu zobwezerezedwanso komanso zogwiritsidwa ntchito popanga manyowa. Mabokosi a mapepala ndi ulusi wopangidwa, opangidwa kuchokera ku zinthu zongowonjezedwanso, amavomerezedwa kwambiri m'malo opangira manyowa ndipo sakhudza kwambiri chilengedwe panthawi yopanga. Amaperekanso mawonekedwe abwino kwambiri osindikizidwa, zomwe zimathandiza kuti zinthu zowoneka bwino za kampani yanu ziwonekere bwino. Komabe, ndikofunikira kuwunika momwe zinthuzi zimachokera kuti zitsimikizire kuti zikugwirizana ndi zomwe zikufunidwa kuti zisungidwe bwino - ziphaso monga FSC (Forest Stewardship Council) kapena Cradle to Cradle zitha kukhala zizindikiro zodalirika.

Kwa makampani omwe amaika patsogolo kulimba ndi kusunga kutentha, zinthu monga makatoni opangidwa ndi waya woonda woonda womwe ungawonongeke zitha kukondedwa, chifukwa zimasunga kapangidwe kake popanda kuwononga udindo wa chilengedwe. Mosiyana ndi zimenezi, mabokosi apulasitiki angawonekerebe m'malo ena chifukwa cha kulimba kwawo komanso kusalowa mpweya, koma ngati muwasankha, cholinga cha mapulasitiki obwezerezedwanso kapena okhala ndi zinthu zachilengedwe chimachepetsa kuwonongeka kwa chilengedwe.

Muyeneranso kuganizira za mtundu wa chakudya chomwe chikuperekedwa. Zakudya zamafuta kapena zonyowa zimafuna kulongedza zinthu zomwe sizimanyowa, zomwe nthawi zambiri zimapangitsa kuti zinthuzo zikhale zovuta kusankha zinthu zokhazikika. Zinthu zatsopano monga zokutira zochokera ku zomera kapena njira zina zopangira sera m'malo mwa polyethylene zikuyamba kugwira ntchito ndipo zingakhale zoyenera kuzifufuza.

Kulinganiza kukhazikika ndi magwiridwe antchito ndikofunikira. Kutumiza zotengera zolemera kungapangitse kuti mpweya woipa utuluke m'mayendedwe, zomwe zingachepetse ubwino wa zinthu zosawononga chilengedwe. Chifukwa chake, kulongedza kopepuka komanso kokhazikika kumathandiza kuti zinthu ziziyenda bwino komanso kumachepetsa mpweya woipa womwe umalowa m'thupi.

Zofunika Kuganizira Pakapangidwe ndi Kukongola kwa Brand

Mukasankha zinthuzo, momwe mabokosi anu otengera zinthu amaonekera komanso momwe amaonekera zimathandiza kwambiri pakulimbitsa kudziwika kwa kampani yanu. Kapangidwe kogwira mtima kamasonyeza umunthu ndi mzimu wa bizinesi yanu, zomwe zimapangitsa kuti phukusi lanu likhale lowonjezera zomwe makasitomala amakumana nazo.

Mapulani a mitundu, zolemba, ma logo, ndi zinthu zojambula ziyenera kuphatikizidwa bwino. Mwachitsanzo, mtundu woseketsa komanso wachinyamata ungaphatikizepo mitundu yolimba mtima ndi mapangidwe osinthika, pomwe bizinesi yoganizira za cholowa ingasankhe mitundu yofewa komanso zilembo zakale zomwe zimakumbutsa miyambo.

Kuphatikiza apo, zosankha zosintha monga mawindo odulidwa mwachisawawa, kukongoletsa, kapena kusindikiza zojambulazo zitha kuwonjezera mawonekedwe owoneka bwino komanso owoneka bwino. Zinthu izi zimathandiza kuti pakhale nthawi yosaiwalika yotsegula bokosi—yomwe imalimbikitsa makasitomala kugawana zomwe akumana nazo pa malo ochezera a pa Intaneti, kufalitsa chidziwitso cha mtundu wa chinthu.

Mawonekedwe ndi kukula kwa bokosilo ziyeneranso kufanana ndi magawo ndi kalembedwe ka chakudya chanu. Mabokosi akuluakulu amatha kuoneka ngati osafunikira ndipo amatsutsana ndi zinthu zochepa zomwe zimapangidwa ndi kampani, pomwe ma phukusi ochepa kwambiri amatha kuwononga chakudya komanso kukhutitsa makasitomala.

Makampani okhazikika pa kukhazikika angasankhe mawonekedwe achilengedwe kapena zomaliza zosaphimbidwa kuti awonetse mawonekedwe a dziko lapansi, zomwe zimakopa anthu ena. Kumbali ina, makampani omwe amagogomezera luso lamakono kapena luso laukadaulo angasankhe mapangidwe okongola, opepuka okhala ndi zilembo ndi zomaliza zamtsogolo.

Kumbukirani kuti kapangidwe kake sikuti kamangokongoletsa kokha—kamagwira ntchito yofunika kwambiri polankhulana ndi makasitomala mochenjera komanso mogwira mtima. Kapangidwe ka ma CD opangidwa mosamala kamalimbikitsa kukhulupirika kwa makasitomala ndikukweza phindu lomwe limawonedwa.

Udindo wa Magwiridwe Antchito ndi Chidziwitso cha Ogwiritsa Ntchito Posankha Ma Paketi

Ngakhale kukongola ndi kukhazikika kwa zinthu ndizofunikira, mbali zothandiza za momwe mabokosi anu otengera zinthu amagwirira ntchito siziyenera kunyalanyazidwa. Kugwira ntchito bwino kumaphatikizapo zinthu monga kugwiritsa ntchito mosavuta, kupewa kutaya madzi, kutentha, komanso kusavuta kwa makasitomala omwe akuyenda.

Makasitomala amayembekezera kuti chakudya chotengedwa chifike chili bwino—chokhazikika, chofunda kapena chozizira monga momwe akufunira, komanso chosavuta kugwiritsa ntchito. Mabokosi okhala ndi matsekedwe otetezeka, mawaya osagwiritsa ntchito mafuta, komanso mpweya wokwanira wopumira amawonjezera chikhutiro cha ogwiritsa ntchito. Mapaketi omwe sasunga chakudya chabwino kapena omwe amachititsa chisokonezo angayambitse ndemanga zoyipa ndi kutayika kwa bizinesi.

Kukonza zinthu moyenera n'kofunika kwambiri. Ganizirani ngati makasitomala adzadya mwachindunji kuchokera mu phukusi kapena kusamutsa zomwe zili mkati mwake kupita ku mbale. Kulongedza komwe kumagwiritsidwa ntchito ngati mbale yoperekera chakudya kapena komwe kumabwera ndi zipinda kungathandize kuti zinthu zikhale zosavuta komanso kuchepetsa zinyalala zomwe zimawonongeka chifukwa cha ziwiya zina.

Mabokosi otengera zinthu zomwe zimathandiza kuti zinthu zikhale zosavuta komanso kuti katundu azinyamula pang'ono, zimathandiza makasitomala kunyamula chakudya mosavuta. Kuphatikiza apo, ma CD opangidwa kuti agwirizane ndi ntchito zotumizira chakudya kapena malo operekera chakudya ayenera kupewa kuwonongeka panthawi yoyenda.

Komanso onani njira monga mabokosi otetezeka mu microwave, omwe amawonjezera phindu mwa kulola kuti kutentha kubwezeretsedwe popanda kusamutsa chakudya, kapena kuphatikiza zogwirira ndi zingwe kuti munyamule popanda kugwiritsa ntchito manja. Zosankha zazing'ono zotere zimawonjezera luso la ogwiritsa ntchito ndikupangitsa kuti mtundu wanu ukhale wapadera.

Kuphatikiza magwiridwe antchito ndi makhalidwe abwino a kampani kumalimbitsa malingaliro a makasitomala, kusonyeza kuti mumaika patsogolo chilengedwe ndi momwe zinthu zilili.

Kuphatikiza Kuwonekera ndi Kufotokoza Nkhani mu Mapepala

Kuyika zinthu pa intaneti kumapereka mwayi wapadera wofotokozera nkhani ya kampani yanu mwachindunji kwa ogula. Kuwonekera bwino pa zomwe bizinesi yanu ikuyimira—njira zopezera ndalama, malonjezo okhudza chilengedwe, njira zogwirira ntchito limodzi—kungapangitse kuti anthu azikhulupirirana ndikulimbikitsa zisankho zogula.

Ganizirani zosindikiza mfundo zazikulu kapena nkhani zokhudza ulendo wanu wosamalira chilengedwe, monga "Yopangidwa kuchokera ku zinthu zobwezerezedwanso 100%" kapena "Inki zochokera ku masamba zomwe zimagwiritsidwa ntchito posindikiza." Makhodi a QR olumikizidwa ndi makanema atsatanetsatane kapena zinthu zazikulu zomwe ogulitsa amapereka zimapanga mfundo zolumikizirana zomwe zimakulitsa chidwi cha makasitomala.

Kuwonetsa ziphaso ndi mgwirizano pa phukusi kumawonjezeranso kudalirika. Mwachitsanzo, zilembo zosonyeza kupeza malonda mwachilungamo kapena njira zopewera carbon resistance zimakhudza ogula mosamala.

Nkhani zitha kufalikira ku luso la zaluso lochokera ku chikhalidwe cha m'deralo kapena zosakaniza zake, zomwe zimagwirizanitsa mabokosi anu otengera ndi nkhani yotakata. Kuphatikiza makalata oyamikira makasitomala kapena malangizo amomwe mungagwiritsirenso ntchito bokosilo kapena kulibwezeretsanso kumathandizira anthu ammudzi kumva bwino komanso kulimbikitsa khalidwe losamalira chilengedwe.

Pomaliza, kuyika zinthu zomwe zimasonyeza kudalirika kumakweza mtundu wanu pamwamba pa opikisana nawo opanda nkhope, ndikupanga maubwenzi amtima omwe amabweretsa kukhulupirika kwa moyo wonse.

Mapeto

Kusankha mabokosi otengera zinthu zomwe zikugwirizana ndi zomwe kampani yanu ikufuna ndi ntchito yopindulitsa kwambiri. Zimafunika kumvetsetsa bwino zomwe kampani yanu imayimira ndikusandutsa makhalidwe amenewo kukhala zosankha zenizeni zogulira zinthu zomwe zimayenderana ndi kukhazikika, kapangidwe, magwiridwe antchito, komanso nkhani. Mapaketi osankhidwa bwino amalimbitsa kudziwika kwa kampani yanu, amapanga zokumana nazo zabwino kwa makasitomala, komanso amakusiyanitsani ndi ena pamsika wodzaza anthu.

Mwa kuyang'ana kwambiri pa zinthu zomwe zikuwonetsa zomwe mumachita pa chilengedwe, kupanga mapangidwe omwe amawonetsa malingaliro anu, kuonetsetsa kuti zinthu zikugwiritsidwa ntchito moyenera, ndikuyika kuwonekera bwino munkhani yanu yolongedza, mumamanga ubale wolimba ndi omvera anu. Pamene ogula akuyamba kuyika patsogolo zenizeni ndi cholinga, mabokosi otengera zinthu amakhala ochulukirapo kuposa kungoyikamo zinthu—amatumikira ngati chowonjezera chofunikira cha mawu a kampani yanu.

Pomaliza, kugwiritsa ntchito khama posankha ma phukusi oyenera a zinthu zoti mutenge sikuti kumangopindulitsa mbiri ya kampani yanu komanso kumathandiza kuti bizinesi yanu ikhale yokhazikika komanso yoganizira ogula. Kaya mukuyang'ana kwambiri zachilengedwe, kupanga zinthu zatsopano, zinthu zapamwamba, kapena dera lanu, bokosi labwino kwambiri la zinthu zoti mutenge likuyembekezera kuti munyamule zinthu zomwe mumakonda komanso chakudya chanu m'manja mwa makasitomala okondwa.