Momwe Mungapangire Mabokosi a Chakudya Chachangu Omwe Amawonjezera Kudziwika kwa Mtundu

Ponena za makampani opanga chakudya chofulumira, kulongedza sikungokhala chidebe chosungiramo chakudya—kumagwira ntchito ngati kuwonjezera umunthu ndi makhalidwe a kampani. M'msika wodzaza ndi zosankha, kupanga mabokosi a chakudya chofulumira omwe amapitilira magwiridwe antchito kuti awonjezere kudziwika kwa kampani ndikofunikira kwambiri kuti makasitomala azikumbukira bwino. Momwe bokosi limaonekera, limamvera, komanso momwe limalumikizirana ndi ogula zimatha kufotokozera chilichonse kuyambira paubwino ndi luso mpaka kuzindikira chilengedwe komanso kulumikizana ndi chikhalidwe.

Nkhaniyi ikufotokoza njira zofunika komanso mfundo zopangira zomwe zingasinthe ma CD wamba a chakudya chofulumira kukhala chida champhamvu chotsatsa malonda. Kaya ndinu restaurateur, wopanga mapangidwe, kapena kungofuna kudziwa momwe ma CD amagwirira ntchito polemba chizindikiro, kumvetsetsa momwe mungagwiritsire ntchito mwayi umenewu kungakuthandizeni kwambiri.

Kumvetsetsa DNA ya Brand Yanu ndi Momwe Imasinthira mu Packaging

Musanaphunzire mitundu, ma logo, ndi mawonekedwe ake, ndikofunikira kumvetsetsa bwino mtundu wa kampani yanu—mfundo zazikulu, cholinga, umunthu, ndi omvera omwe mukufuna kutsatsa pa bizinesi yanu yogulitsa zakudya mwachangu. Chakudya chofulumira nthawi zambiri chimawonedwa ngati njira yachangu komanso yosavuta, koma nkhani yomwe mukufuna kufotokoza imatha kusiyana kwambiri, kuyambira ma burger osangalatsa, okhazikika pa achinyamata mpaka bar yapamwamba ya ma burger yomwe imayang'ana kwambiri zosakaniza zachilengedwe komanso zokhazikika. Ma phukusi anu ayenera kukhala owonetsa mwachindunji zinthu zazikuluzikulu izi.

Yambani polemba mfundo zazikulu za mtundu wanu. Funsani mafunso monga: Kodi tikufuna kubweretsa malingaliro otani? Kodi n’chiyani chimatisiyanitsa ndi mitundu ina ya zakudya zofulumira? Kodi makasitomala athu abwino ndi ndani, ndipo n’chiyani chimawakopa? Kumvetsa mfundo zimenezi kumayala maziko olimba a njira yopangira zinthu.

Mukangolimbitsa DNA ya mtundu wanu, ganizirani momwe ingakhalire ndi moyo pa bokosi la chakudya chofulumira. Ngati kukhazikika ndikofunikira, mwina kapangidwe kakang'ono kokhala ndi mitundu yachilengedwe, yokongola komanso zinthu zosawononga chilengedwe kungakhale njira yabwino kwambiri. Kwa mtundu wosangalatsa komanso wamphamvu, zithunzi zolimba mtima ndi mitundu yowala zingakhale zoyenera kwambiri. Ma phukusiwo ayenera kuwonetsa kamvekedwe ndi uthenga womwewo womwe mumagwiritsa ntchito pakutsatsa kwanu komanso polankhulana ndi makasitomala. Kugwirizana kumeneku kumathandiza makasitomala kuzindikira mtundu wanu nthawi yomweyo ndikulimbikitsa kulumikizana kwamalingaliro.

Komanso, nkhani za kampani siziyenera kungokhala kutsogolo kwa bokosi. Mbali iliyonse ndi njira yolankhulirana nkhani ya kampani yanu—kaya kudzera m'mawu olembedwa, nkhani zazing'ono zokhudza kudzipereka kwanu ku khalidwe labwino, kapena zithunzi zomwe zimagwirizana ndi chikhalidwe cha kampani yanu. Kuphatikizana kumeneku kumatsimikizira kuti phukusi lanu silimangokhala chosungira chakudya komanso mthenga wa inu monga kampani.

Kusankha Zipangizo ndi Maonekedwe Oyenera Kuti Ziwonetse Makhalidwe Abwino a Brand

Kusankha zinthu ndi chinthu chomwe nthawi zambiri sichimaganiziridwa koma ndi chinthu champhamvu kwambiri popanga mabokosi a chakudya chofulumira. Kugwirana ndi zinthu komanso kukongola kwa zinthu zonyamula katundu kungasonyeze zambiri zokhudza mtundu wanu musanadye kamodzi kokha. Makasitomala akamasamalira bokosi lanu, kapangidwe kake, kulemera kwake, ndi kulimba kwake zimakhala mbali ya chithunzi chawo chonse. Kwa makampani omwe akufuna kudziwika kuti ndi odziwa zachilengedwe, kusankha zinthu zobwezerezedwanso kapena zowola sikuti ndi udindo wokha komanso ndi njira yolankhulirana yomwe imasonyeza kudzipereka kuti zinthu zipitirire kukhala bwino.

Kukwera kwa ma paketi osawononga chilengedwe si chizolowezi chachikale koma kusintha kwakukulu kwa zomwe ogula amayembekezera. Makasitomala akufunafuna kwambiri mitundu yomwe imalimbikitsa njira zobiriwira, ndipo ma paketi a chakudya chofulumira amapereka mwayi wabwino wowonetsa khama lanu. Kusankha pepala losaphikidwa bwino, mapulasitiki opangidwa ndi zomera, kapena ngakhale zinthu zatsopano zopangidwa ndi bowa kapena udzu zimatha kusiyanitsa mtundu wanu.

Kupatula zinthu zopangidwa, mawonekedwe ndi kapangidwe ka bokosi lanu la chakudya chofulumira zimathandiza kwambiri pa zomwe ogwiritsa ntchito akumana nazo komanso kukumbukira mtundu wa chinthucho. Mabokosi achikhalidwe okhala ndi sikweya kapena amakona anayi angagwirizane ndi zosowa zambiri, koma kuyesa mawonekedwe apadera kapena njira zopindika kungathandize kuti mtunduwo uzizindikirike. Mwachitsanzo, kampani yomwe imayang'ana kwambiri ma burger aluso ingasankhe bokosi lomwe limapindika bwino ngati mphatso, zomwe zimapangitsa kuti munthu asangalale kwambiri.

Zinthu zothandiza ziyeneranso kuganiziridwa bwino ndi kukongola. Mapaketi ayenera kusunga chakudya mosamala, kusunga chatsopano, komanso kukhala osavuta kunyamula ndi kusunga. Mapangidwe atsopano omwe amaganiziranso kugwiritsidwa ntchito bwino amawonjezera kukhutitsidwa kwa makasitomala ndikuchepetsa kuwononga kwa zinthu. Zinthu zopangidwa mwaluso monga zogwirira zomangidwa mkati kapena zipinda zimawonjezera magwiridwe antchito pomwe zimalimbitsa chidwi cha kampani kuzinthu zina.

Kugwiritsa Ntchito Mankhwala Osiyanasiyana Kuti Mabokosi Anu Odyera Mwachangu Azioneka Osiyana

Utoto ndi chimodzi mwa zida zodziwika bwino komanso zothandiza kwambiri polankhulana ndi kampani pa ma CD. Mitundu imabweretsa malingaliro ndi maubwenzi omwe angakhudze malingaliro a makasitomala ndi machitidwe ogula pamlingo wosazindikira. Mukapanga mabokosi azakudya mwachangu, kusankha mitundu yogwirizana ndi umunthu wa kampani yanu ndi uthenga wake kumatha kulimbikitsa kuzindikira ndi kulumikizana ndi makasitomala.

Mwachitsanzo, zofiira ndi zachikasu nthawi zambiri zimagwiritsidwa ntchito poika zakudya mwachangu chifukwa zimakopa chidwi ndipo zimagwirizanitsidwa ndi chilimbikitso cha chilakolako ndi liwiro—makhalidwe awiri ofunika kwambiri mumakampani opanga zakudya mwachangu. Komabe, kupanga zinthu zatsopano kumatanthauza kuti pali mitundu ina yambiri yoti muganizire. Kampani yapamwamba kwambiri ya zakudya mwachangu yomwe ikufuna kuwonetsa luso ingasankhe mitundu ya bulauni, yakuda, ndi yagolide. Pakadali pano, kampani yowala komanso yachinyamata imatha kupeza mitundu yowala komanso yoseketsa monga turquoise, lalanje, ndi laimu wobiriwira.

Kupatula kukongola, mtundu ukhozanso kukhala wogwira ntchito. Magawo osiyanasiyana a bokosi kapena mitundu yosiyanasiyana ya mabokosi amatha kulembedwa mitundu kuti athandize makasitomala kuzindikira mwachangu mtundu wa oda yawo kapena mtundu wa kukoma. Kugwiritsa ntchito mwanzeru mtundu kumeneku kumapangitsa kuti makasitomala azikhala omasuka komanso kumalimbitsa dongosolo la kampani komanso ukatswiri.

Ndikofunikanso kuganizira momwe mitundu imachitira pogwiritsa ntchito njira zosiyanasiyana zowunikira ndi kusindikiza. Mitundu yowala yosindikizidwa pamalo owala ikhoza kusiyana ndi matte finishes, ndipo njira zosindikizira za digito ndi offset zimatha kusintha pang'ono mitundu. Opanga ayenera kuyesa ndikuwongolera kuti asunge kufanana kwa mtundu m'magawo onse opaka. Kufufuza za mitundu yachikhalidwe m'misika yomwe mukufuna ndikofunikira kwambiri kuti mupewe kutanthauzira molakwika ndikuwonjezera kumveka bwino kwa malo.

Kuphatikiza Zojambula Zapadera ndi Zolemba Zopangira Kuti Mawu Anu Amveke Bwino

Zojambulajambula ndi kalembedwe kake ndi maziko a kapangidwe ka bokosi lanu la chakudya chofulumira. Zithunzi zosankhidwa bwino zimatha kuwonetsa mwachangu khalidwe la kampani yanu, kukopa malingaliro, ndikufotokozera zomwe zimaperekedwa popanda kudalira kwambiri mawu. Zithunzi, mascot, kapena zinthu zowonetsera zitha kukhala zothandiza kwambiri kwa makampani a chakudya chofulumira omwe amadzitamandira ndi zosangalatsa, luso, kapena cholowa.

Kulemba zilembo n'kofunika kwambiri. Kusankha zilembo kumathandiza kuti dzina la kampani likhale lodziwika bwino—kaya ndi serif yolimba mtima, yopyapyala yomwe imasonyeza mphamvu ndi zamakono kapena yolembedwa pamanja yomwe imamveka ngati yaumwini komanso yaukadaulo. Kulemba zilembo kuyeneranso kukhala kofunikira kwambiri, chifukwa nthawi zambiri phukusili limapereka chidziwitso chofunikira monga zosakaniza, zakudya, kapena malangizo ophikira.

Kapangidwe kogwirizana bwino kamagwirizanitsa kalembedwe ndi zithunzi bwino, zomwe zimapangitsa kuti kalembedwe ndi ntchito zigwirizane bwino. Kupitirira kuyika chizindikiro nthawi zonse, ganizirani za kapangidwe kosangalatsa ka zilembo, mapangidwe osinthika kumbuyo, kapena zinthu zojambula ndi manja zomwe zimawonjezera kudalirika.

Kwa makampani omwe ali ndi umunthu wamphamvu wa m'deralo kapena chikhalidwe, kuphatikiza mfundo zokhudzana ndi chikhalidwe kapena zilankhulo kungathandize kukulitsa ubale ndi makasitomala. Mofananamo, zithunzi zochepa kapena zanyengo zomwe zili pamapaketi zimatha kusunga chisangalalo cha makasitomala ndikuyika chizindikiro chanu ngati chatsopano komanso choyankha.

Kupititsa patsogolo Chidziwitso cha Ogwiritsa Ntchito Kudzera mu Zinthu Zogwira Ntchito komanso Zogwirizana

Mu nthawi imene ogula amayembekezera kuti zinthu zikhale zosavuta komanso zosangalatsa, ma phukusi a chakudya chofulumira sangakhalenso chidebe chongokhala chete. Kupanga mabokosi omwe amawonjezera kudziwika kwa kampani kuyeneranso kuyang'ana kwambiri pakukweza momwe kasitomala amagwirira ntchito ndi chinthucho—kuyambira njira zosavuta zotsegulira mpaka zinthu zomwe zimalumikizana.

Zinthu zogwirira ntchito monga zigawo zobowoka kuti zing'ambike mosavuta, zophimba zomwe zingatsekedwenso, kapena zipinda zomangiramo sosi kapena zopukutira m'manja zimawonjezera kugwiritsa ntchito bwino ndikuchepetsa kukhumudwa. Kusintha kumeneku kumasonyeza chisamaliro cha kampani pa zomwe makasitomala amakumana nazo ndipo nthawi zambiri kumasintha kukhala mawu abwino ochokera pakamwa kapena malo ochezera a pa Intaneti.

Kuyanjana kumapitirira magwiridwe antchito. Kuwonjezera ma QR code omwe amalumikizana ndi nkhani za mtundu, maphikidwe, kapena mapulogalamu okhulupirika kumapempha makasitomala kuti agwirizane ndi mtunduwo pa intaneti. Zinthu zenizeni zomwe zimapangitsa bokosi kukhala lamoyo ndi makanema ojambula kapena masewera zimatha kukoka anthu achichepere ndikupanga zokumana nazo zosaiwalika.

Kuphatikiza apo, ma CD omwe amaganizira bwino momwe zinthu zinganyamulidwire—monga kuphatikiza zogwirira, kukhazikika, kapena kupindika pang'ono—angathandize makasitomala omwe akuyenda. Kuphweka kumeneku ndi chizindikiro champhamvu koma chosavuta, chosonyeza kusamala ndi moyo wawo.

Kuti zigwirizane ndi kudziwika kwa kampani, zinthu zomwe zingagwiritsidwe ntchito ziyenera kusinthidwa kuti zigwirizane ndi omvera anu komanso malingaliro a kampani yanu. Mwachitsanzo, kampani yodziwa bwino zaukadaulo ingagwiritse ntchito ndalama zambiri pakuchita zinthu za digito, pomwe kampani yoyang'ana mabanja ingapangitse kuti ikhale ndi mapangidwe osavuta kutsegula komanso otetezeka oyenera ana.

Pomaliza, kupanga mabokosi a zakudya zofulumira omwe amawonjezera kudziwika kwa mtundu wa kampani kumafuna njira yonse yopangira chisankho chilichonse. Kuyambira kumvetsetsa koyambira kwa mtundu wa kampani mpaka kusankha zinthu, mtundu, kalembedwe, ndi magwiridwe antchito ogwirizana, chinthu chilichonse chimagwira ntchito yofunika kwambiri pakupanga malingaliro a makasitomala. Mukachita bwino, kulongedza kumakhala chete koma kokopa kwa mtundu wanu, kuusiyanitsa ndi msika wabwino komanso kuitana ogula kuti abwerere mobwerezabwereza.

Mwa kugwiritsa ntchito nthawi ndi luso pakupanga ma phukusi anu a chakudya chofulumira, simungoteteza ndikuwonetsa malonda anu bwino komanso mumapanganso chidziwitso chomwe chimakhudza omvera anu m'maganizo komanso m'njira yogwira mtima. Kugwirizana kumeneku kwa mapangidwe ndi nkhani za mtundu kumakweza bizinesi yanu ya chakudya chofulumira kupitirira malonda mpaka kumanga ubale—njira yeniyeni yopambana kosatha.