Pasi rese, chikafu chekutora chave sarudzo yakakurumbira kune vanhu vakabatikana vari kutsvaga mhinduro yekudya iri nyore. Nekuwedzera kuri kuda kwesarudzo dzekutora, iyo yekurongedza inoshandiswa inoita basa rakakosha mukusimudzira iyo yakazara takeaway chiitiko. Kraft take away mabhokisi akabuda seyakagadzika uye inoshanda zvakasiyana-siyana yekurongedza mhinduro iyo isingangovimbisi kuchengetedzeka kwechikafu asiwo inosimudzira kuratidzwa uye ruzivo kune vatengi. Muchinyorwa chino, isu tichaongorora kuti Kraft anobvisa sei mabhokisi anovandudza ruzivo rwekutora uye nei ave sarudzo yakakurumbira pakati pemabhizinesi echikafu pasi rose.
Zvakanakira Kushandisa Kraft Take Away Mabhokisi
Kraft anobvisa mabhokisi anopa akawanda mabhenefiti anovaita sarudzo yakanaka yemabhizinesi echikafu muindasitiri yekutora. Imwe yemabhenefiti ekutanga ekushandisa Kraft kubvisa mabhokisi ndeye eco-hushamwari hunhu. Aya mabhokisi anogadzirwa kubva kuzvinhu zvakadzokororwa, zvichiita kuti ive sarudzo inogadzika kumabhizinesi ari kutsvaga kudzikisira kukanganisa kwavo kwezvakatipoteredza. Nekusarudzira Kraft bvisa mabhokisi, mabhizinesi anogona kuratidza kuzvipira kwavo mukusimba uye kukwezva eco-vanoziva vatengi.
Pamusoro pekuva neushamwari kwezvakatipoteredza, Kraft anobvisa mabhokisi zvakare akasimba uye anogara. Aya mabhokisi anokwanisa kuchengetedza zvakachengetedzeka zvakasiyana-siyana zvekudya pasina kukanganisa pakusimba kwechimiro. Kunyangwe kuchipisa, kutonhora, kana chikafu chine mafuta, Kraft anotora mabhokisi anogona kumira nemhando dzakasiyana dzezvikafu pasina kudonha kana kunyorova. Kuvimbika uku kunovimbisa kuti chikafu chinoramba chiri chitsva uye chakasimba panguva yekufambisa, ichipa vatengi ruzivo rwakanaka rwekutora.
Uyezve, Kraft anobvisa mabhokisi anochinja-chinja uye anogoneka, achibvumira mabhizinesi kuratidza chitupa chavo uye kugadzira yakasarudzika yekuona kukwezva. Aya mabhokisi anogona kugadziridzwa zviri nyore ane marogo, magadzirirwo, uye mavara kuratidza chimiro chemhando uye kukwezva kutarisisa kwevatengi. Kunyangwe iri diki yekudyira yemuno kana cheni yemaresitorendi, Kraft inobvisa mabhokisi inopa mabhizinesi mukana wekugadzira fungidziro isingaperi kune vatengi uye nekuzvisiyanisa kubva kune vanokwikwidza.
Uyezve, Kraft anotora mabhokisi ari nyore kune ese mabhizinesi uye vatengi. Magadzirirwo ari nyore-kupeta emabhokisi aya anoita kuti akurumidze uye asinganetse kuungana, achichengetedza nguva yevashandi veresitorendi vakabatikana. Kune vatengi, kuvharika kwakachengeteka kweKraft kubvisa mabhokisi kunodzivirira kurasika netsaona kana kukanganisa, kuve nechokwadi chekudya chinonakidza uye chisina tsvina. Pamusoro pezvo, mabhokisi aya anotakurika, zvichiita kuti zvive nyore kuchengeta nekutakura, zvichienderera mberi nekukwenenzvera nzira yekutora kumabhizinesi.
Kuvandudza Brand Image neKraft Take Away Mabhokisi
Iyo yekurongedza inoshandiswa nebhizinesi rekudya inoita basa rakakosha mukuumba chimiro chayo chemhando uye maonero pakati pevatengi. Kraft anobvisa mabhokisi anopa mukana wakanaka kwazvo wemabhizinesi kuti vawedzere chimiro chavo chemhando uye vagadzire isingakanganwike uye inozivikanwa kuzivikanwa. Nekusarudzira Kraft bvisa mabhokisi, mabhizinesi anogona kuendesa meseji yekuenderera, mhando, uye nehanya nharaunda, inoenderana nevatengi vanoziva eco.
Mamiriro ekugadzirisa eKraft anotora mabhokisi anobvumira mabhizinesi kuratidza maitiro avo emhando, senge logos, taglines, uye zvirongwa zvemavara, zvinobudirira. Yakanyatsogadzirwa uye yakashongedzwa Kraft bhokisi rekutora rinogona kusiya maonero anogara kune vatengi, kusimbisa chiyeuchidzo chechiratidzo uye kuvimbika. Ingave rori yechikafu, cafe, kana yekudyira yakanaka yekudyira, kushandiswa kwemabhokisi ane zita reKraft take away kunogona kukwidziridza kukosha kunoonekwa kwechikafu uye chiitiko chese chekudya.
Uyezve, Kraft inobvisa mabhokisi inopa mabhizinesi nepuratifomu yekutaura hunhu hwavo uye kuzvipira kune mhando. Nekushandisa eco-inoshamwaridzika uye inoenderera kurongedza, mabhizinesi anogona kuzvibatanidza nehunhu hwevatengi vemazuva ano avo vari kuwedzera kuziva kukanganisa kwezvakatipoteredza kwesarudzo dzavo. Uku kurongeka kunogona kugadzira hukama hwakasimba hwepfungwa nevatengi, zvichitungamira mukuwedzera kuvimbika uye kusimudzira kweiyo brand.
Pamusoro pekusimudzira chimiro chemhando, Kraft bvisa mabhokisi anogona zvakare kushanda sechinhu chekushambadzira kumabhizinesi. Iko kukwezva kwekuona kwemabhokisi aya, akasanganiswa nezvinhu zvechiratidzo uye mameseji ekusimudzira, anogona kukwezva kutarisa kwevatengi uye kukurudzira kudzokorora bhizinesi. Ingave yakakosha kupa, chirongwa chekuvimbika, kana chinhu chitsva chemenyu, mabhizinesi anogona kukwirisa nzvimbo paKraft kubvisa mabhokisi kuti ataure nevatengi zvinobudirira uye kutyaira kutengesa.
Kugadzira Chisingakanganwiki Unboxing Chiitiko neKraft Take Away Mabhokisi
Chiitiko cheunboxing chinoita basa rakakosha mukuumba maonero evatengi nezvechikafu uye mhando. Kraft inobvisa mabhokisi inopa mabhizinesi mukana wekugadzira isingakanganwike unboxing chiitiko chinofadza vatengi uye chinowedzera kukosha kune yavo yekutora chikafu. Kutaridzika kwechisikigo uye kunzwa kweKraft kubvisa mabhokisi kunomutsa manzwiro echokwadi uye mhando, kugadzirisa nhanho yechiitiko chekudya chakanaka.
Iyo yakasimba uye yakachengeteka dhizaini yeKraft inobvisa mabhokisi inovimbisa kuti chikafu chinoramba chakasimba uye chiri chitsva panguva yekufambisa, ichiwedzera tarisiro uye kufara kwevatengi sezvavanobvisa chikafu chavo. Iko kuvharika-kuvhurika-kuvhurika kwemabhokisi aya kunobvumira vatengi kuwana chikafu chavo zviri nyore pasina kunetsekana, zvichiwedzera kuwedzera ruzivo rwekudya kwese. Ingave iri saladhi, sangweji, kana dhizeti, Kraft inobvisa mabhokisi inopa vatengi mukana usinganetse uye unonakidza unboxing ruzivo.
Uyezve, mabhizinesi anogona kusimudzira ruzivo rweunboxing neKraft kubvisa mabhokisi nekuwedzera zvine musoro kubata senge tsika yekuisa, midziyo, kana munhu manotsi. Izvi zvimwe zvinhu zvinogona kushamisa uye kufadza vatengi, zvichiita kuti vanzwe kukosheswa uye kukosheswa. Nekuenda iyo yakawedzera maira kugadzira isingakanganwike unboxing chiitiko, mabhizinesi anogona kusiya fungidziro inogara kune vatengi uye kukurudzira kudzokorora kushanya uye kutumira.
Uyezve, kuwanda kweKraft kunotora mabhokisi kunobvumira mabhizinesi kuti aedze nemhando dzakasiyana dzekuratidzira uye nzira dzekurongedza kugadzira yakasarudzika unboxing chiitiko. Kunyangwe iri rustic uye organic kutarisa kwepurazi-ku-tafura resitorendi kana yakapfava uye yemazuva ano dhizaini yegourmet bistro, mabhizinesi anogona kugadzirisa Kraft achibvisa mabhokisi kuratidza zita ravo uye kukwidziridza chiitiko chekudya chese kune vatengi. Uku kutarisisa kune zvakadzama uye kuzvipira kune mhando kunogona kushandura chikafu chiri nyore chekutora kuve chiitiko chisingakanganwike uye chinogovaniswa kune vatengi.
Kuve nechokwadi chekuchengetedza Chikafu uye Hunhu neKraft Take Away Mabhokisi
Kuchengetedzeka kwechikafu uye mhando ndiyo inonyanya kutariswa kumabhizinesi ari muindasitiri yechikafu, kunyanya kana zvasvika pakutora uye kuendesa masevhisi. Kraft take away mabhokisi akagadzirirwa kusangana akaomesesa ekuchengetedza chikafu uye kuve nechokwadi kutsva uye kutendeseka kwechikafu panguva yekufamba. Kuvakwa kwakasimba uye kusingabvumike kubuda kwemabhokisi aya kunodzivirira kusvibiswa uye kupera, kuchengetedza chikafu kubva kune zvekunze uye kuchengetedza kunaka kwacho.
Iyo eco-inoshamwaridzika uye yakagadzikana hunhu hweKraft inobvisa mabhokisi zvakare inobatsira mukuchengetedza chikafu nekubvisa njodzi yemakemikari anokuvadza kana chepfu inonyudza muchikafu. Kusiyana nemapurasitiki echinyakare kana midziyo yefuro, Kraft anobvisa mabhokisi haana zvinhu zvinokuvadza, zvichiita kuti ive yakachengeteka uye yakavimbika sarudzo yekurongedza chikafu. Iyi vimbiso yekuchengetedzwa kwechikafu uye mhando inogona kuisa chivimbo muvatengi uye kuvaka kuvimba mumhando.
Uyezve, Kraft anobvisa mabhokisi akagadzirirwa kuchengetedza chikafu chiri patembiricha yakakwana, kungave kuri kupisa kana kutonhora zvinhu. Iyo insulating zvimiro zvemabhokisi aya anobatsira kuchengetedza tembiricha yechikafu, kuve nechokwadi chekuti inosvika kune vatengi patembiricha yekushumira yakakwana. Uku kutarisisa kune zvakadzama uye kuzvipira kune mhando kunoratidza kuzvipira kwebhizinesi kupa yemhando yepamusoro yekudyira kune vatengi, kuwedzera kugutsikana kwavo uye kuvimbika.
Pamusoro pekuona kuchengetedzwa kwechikafu, Kraft anobvisa mabhokisi zvakare ane microwave-akachengeteka uye mufiriza-akachengeteka, achibvumira vatengi kudziyisa kana kuchengetedza zvakasara zviri nyore. Iko kushandiswa kwakasiyana-siyana kwemabhokisi aya kunopa vatengi mukana wekunakidzwa nekudya kwavo kwekutora panguva yavo, zvichiwedzera kuwedzera ruzivo rwevatengi. Nekuisa pamberi pekuchengetedza chikafu uye kunaka neKraft kubvisa mabhokisi, mabhizinesi anogona kuratidza kuzvipira kwavo mukugutsikana kwevatengi uye nekuzvimisa ivo pachavo mumusika wemakwikwi.
Mhedziso
Mukupedzisa, Kraft anobvisa mabhokisi anopa akawanda mabhenefiti anosimudzira ruzivo rwekutora kune vatengi nemabhizinesi zvakafanana. Kubva pane yavo eco-inoshamwaridzika uye inogoneka hunhu kusvika pakusimba kwavo uye kugadzirisa, Kraft inobvisa mabhokisi mhinduro inogoneka yekurongedza inosimudza kuratidzwa uye kunaka kwechikafu. Nekushandisa Kraft kubvisa mabhokisi, mabhizinesi anogona kusimudzira chimiro chavo chemhando, kugadzira isingakanganwike unboxing chiitiko, kuve nechokwadi chekuchengetedza chikafu uye mhando, uye pakupedzisira, kutyaira kugutsikana kwevatengi uye kuvimbika.
Sezvo kudiwa kwekutora uye kuendesa masevhisi kuri kuramba kuchikwira, kusarudza iyo chaiyo yekurongedza mhinduro yakakosha kumabhizinesi ari kutsvaga kumira kunze uye kuendesa yakasarudzika yekudyira ruzivo kune vatengi. Kraft bvisa mabhokisi inopa yakavimbika uye inoshanda yekurongedza mhinduro iyo isingaite chete zvinosangana nezvinodiwa zvemabhizinesi asi zvakare inopindirana nehunhu uye zvido zvevatengi vemazuva ano. Nekubatanidza Kraft kubvisa mabhokisi mumabasa avo, mabhizinesi anogona kuwedzera ruzivo rwavo rwekutora, kuvaka kuvimbika kwemhando, uye kugadzira fungidziro isingaperi kune vatengi mumusika wemakwikwi.
