Ngaba iiKhetho zeSuphu yeKraft zilomeleza njani uzinzo?

Uzinzo sisihloko esiye sabaluleke kakhulu kwiminyaka yakutshanje, kunye nabathengi abaninzi abafuna iindlela zokunciphisa impembelelo yabo kwindalo. Enye indawo apho uzinzo lunokudlala indima ebalulekileyo kushishino lokutya, ngakumbi xa kuziwa kwimveliso kunye nokusetyenziswa kweesuphu. I-Kraft, inkampani yokutya eyaziwayo, ithathe amanyathelo okuphucula ukugcinwa kweenketho zesobho, ibenze ukuba babe nokhetho oluhambelana nokusingqongileyo kubathengi.

Ukunciphisa iCarbon Footprint

U-Kraft wenze amanyathelo abalulekileyo ekunciphiseni i-carbon footprint yeenketho zayo zesobho. Enye indlela abaye bakwenza ngayo oku kukukhangela izithako zasekuhlaleni nanini na kunokwenzeka. Ngokusebenzisana namafama asekuhlaleni kunye nababoneleli, i-Kraft inokunciphisa ukukhutshwa okuhambelana nokuthutha izithako imigama emide. Oku akuncedi kuphela ukuthoba i-carbon footprint yeesuphu kodwa ikwaxhasa uqoqosho lwasekhaya kwaye ikhuthaza izenzo zezolimo ezizinzileyo.

Enye indlela i-Kraft eye yanciphisa ngayo i-carbon footprint yeenketho zayo zesobho ngokuphumeza iinkqubo ezisebenzayo zokuvelisa. Ngokulungisa izixhobo zabo zokuvelisa kunye nokunciphisa ukusetyenziswa kwamandla, i-Kraft iye yakwazi ukunciphisa impembelelo yokusingqongileyo yokuvelisa iisuphu zabo. Ukongeza, i-Kraft ityale imali kwimithombo yamandla avuselelekayo, efana namandla elanga kunye nomoya, ukuqhubela phambili ukwehlisa i-carbon footprint yemisebenzi yabo.

Ukunciphisa iNkunkuma yokutya

Inkunkuma yokutya ngumba obalulekileyo kwishishini lokutya, kunye nezigidi zeetoni zokutya ezilahlwayo nyaka ngamnye. U-Kraft uthathe amanyathelo okunciphisa inkunkuma yokutya kwinkqubo yabo yokuvelisa isuphu. Ngokubeka iliso ngononophelo amanqanaba e-inventri kunye neeshedyuli zemveliso, i-Kraft inokuqinisekisa ukuba bavelisa kuphela isixa sesuphu efunekayo, ukunciphisa ukubakho koluhlu olugqithisileyo olunokuthi luchithe.

U-Kraft ukwaphumeze iinkqubo zokunikela ngokutya okungaphezulu kwiibhanki zokutya nakweminye imibutho esweleyo. Ngokuphambukisa isuphu egqithisileyo kwabo banokuyisebenzisa, iKraft iyakwazi ukunciphisa umthamo wokutya ophela kwindawo yokulahla inkunkuma ngelixa ikwanceda ukondla abo basweleyo. Oku kuzibophelela ekunciphiseni inkunkuma yokutya akuncedi nje kuphela okusingqongileyo kodwa kukwaxhasa uluntu kunye nabantu abajongene nokungakhuseleki kokutya.

Ukupakisha Innovation

Ukupakishwa ngenye indawo apho iKraft igxininise ekuphuculeni ukuzinza. U-Kraft usebenze ukunciphisa inani lokupakishwa elisetyenziselwa ukhetho lwabo lwesobho, ukukhetha izinto ezihambelana nokusingqongileyo kwaye kulula ukuzisebenzisa kwakhona. Ngokusebenzisa izinto ezisetyenzisiweyo ukupakishwa kwazo, iKraft iyakwazi ukunciphisa imfuno yeplastiki entsha kunye nezinye izinto, inceda ukunciphisa impembelelo yokusingqongileyo yeemveliso zabo.

Ukongeza ekusebenziseni imathiriyeli esetyenzisiweyo, i-Kraft ikwajongana nezisombululo zokupakisha ezintsha, ezinje nge-compostable package kunye ne-biodegradable materials. Olu khetho lokupakisha oluzinzileyo luqhekeka ngokulula kokusingqongileyo, lunciphisa ifuthe lazo kwiindawo zokulahla inkunkuma kunye ne-ecosystem. Ngotyalo-mali kwi-innovation yokupakisha, i-Kraft iyakwazi ukubonelela abathengi ngeenketho zesobho ezingenamnandi nje kuphela kodwa zinoxanduva lokusingqongileyo.

Ukuxhasa ezoLimo eziZinzileyo

U-Kraft uyakuqonda ukubaluleka kokuxhasa izenzo zezolimo ezizinzileyo ukuze kwandiswe uzinzo kwiinketho zabo zesuphu. Ngokusebenzisana namafama asebenzisa iindlela zokuvuselela ukulima, i-Kraft inokuqinisekisa ukuba izithako kwiisuphu zabo zikhuliswa ngendlela ekhuthaza impilo yomhlaba, i-biodiversity, kunye nokugcinwa kokusingqongileyo jikelele. Imisebenzi yokulima yokuvuselela inceda ukuhlutha ikhabhoni emhlabeni, ukunciphisa imfuno yezichumisi zokwenziwa kunye nezitshabalalisi, kunye nokukhuthaza ukomelela okukhulu xa ujongene nokutshintsha kwemozulu.

I-Kraft ikwaxhasa amafama atshintshela kwiindlela zokulima eziphilayo, ezibeka phambili impilo yomhlaba, i-biodiversity, kunye nolawulo lwamanzi oluzinzileyo. Ngokufumana izithako ze-organic kwiisuphu zabo, i-Kraft iyakwazi ukunika abathengi iimveliso ezikhululekile kwiikhemikhali zokwenziwa kwaye ziveliswe ngendlela engcono yokusingqongileyo. Ngokuxhasa ezolimo ezizinzileyo, iKraft ayigcini nje ngokunyusa uzinzo kwiinketho zabo zesuphu kodwa ikwanceda ekudaleni inkqubo yokutya eyomelela ngakumbi kwixesha elizayo.

Uthethathethwano noLuntu kunye neMfundo

Ukongeza kwiinzame zabo zokuphucula ukuzinza kweenketho zabo zesobho, i-Kraft iphinde izinikele ekusebenzisaneni kunye nokufundisa abathengi malunga nokuzinza. U-Kraft uqalise iinkqubo zokufundisa abathengi malunga neempembelelo zokusingqongileyo zokhetho lwabo lokutya kunye nendlela abanokwenza ngayo izigqibo ezizinzileyo. Ngokubonelela ngolwazi malunga neenzuzo zokuzinza kunye nokubonelela ngeengcebiso zokunciphisa inkunkuma kunye nokuxhasa ezolimo ezizinzileyo, i-Kraft ixhobisa abathengi ukuba benze ukhetho olungcono lokusingqongileyo.

I-Kraft ikwathethana noluntu ngeenkqubo zokufikelela ebantwini kunye nentsebenziswano nemibutho yasekuhlaleni. Ngokusebenzisana namaqela oluntu, izikolo, kunye nabanye abachaphazelekayo, i-Kraft iyakwazi ukuphakamisa ulwazi malunga nemiba yokuzinza kunye nokukhuthaza utshintsho oluhle kwinqanaba lendawo. Ngokukhuthaza ukubandakanyeka koluntu kunye nemfundo, i-Kraft iyakwazi ukwakha uxhulumaniso olunamandla kunye nabathengi kwaye ibakhuthaze ukuba benze ukhetho oluxhasa ikamva elizinzileyo.

Ukuqukumbela, iinzame zikaKraft zokwandisa uzinzo kwiinketho zabo zesuphu ziyancomeka kwaye zibonisa ukuzinikela kwenkampani kulawulo lokusingqongileyo. Ngokunciphisa unyawo lwabo lwekhabhoni, ukunciphisa inkunkuma yokutya, ukwenza izinto ezintsha ekupakishweni, ukuxhasa ezolimo oluzinzileyo, kunye nokuzibandakanya noluntu, uKraft uthatha amanyathelo asebenzayo ukwenza isuphu zabo zibe zikhethe ngakumbi ukusingqongileyo kubathengi. Njengoko uzinzo luqhubeka luyinto ephambili kubathengi, iinkampani ezifana neKraft zikhokela indlela ekudaleni ukhetho oluzinzileyo lokutya oluzuzisa abantu kunye neplanethi. Ngokuxhasa iinkampani ezibeka phambili ukuzinza, abathengi banokwenza impembelelo efanelekileyo kwindalo kwaye bafake isandla kwikamva elizinzileyo kubo bonke.