Kukhazikika ndi nkhani yomwe yakhala yofunika kwambiri m'zaka zaposachedwa, pomwe ogula ambiri akufunafuna njira zochepetsera chilengedwe. Dera limodzi lomwe kukhazikika kungathe kuchitapo kanthu ndi gawo lazakudya, makamaka pankhani yopanga ndi kudya supu. Kraft, kampani yodziwika bwino yazakudya, yachitapo kanthu kuti ipititse patsogolo kukhazikika kwa supu zake, ndikuzipanga kukhala zosankha zokonda zachilengedwe kwa ogula.
Kuchepetsa Carbon Footprint
Kraft wachita bwino kwambiri pochepetsa kuchuluka kwa kaboni pazosankha zake za supu. Njira imodzi imene achitira zimenezi ndi kufufuza zinthu zakumaloko ngati n’kotheka. Pogwira ntchito ndi alimi am'deralo ndi ogulitsa, Kraft atha kuchepetsa utsi wokhudzana ndi zotengera zonyamula mtunda wautali. Izi sizimangothandiza kuchepetsa kuchuluka kwa mpweya wa supu komanso zimathandizira chuma cham'deralo ndikulimbikitsa ulimi wokhazikika.
Njira inanso yomwe Kraft yachepetsera kuchuluka kwa kaboni pazosankha zake ndikugwiritsa ntchito njira zopangira bwino. Mwa kukhathamiritsa malo awo opangira komanso kuchepetsa kugwiritsa ntchito mphamvu, Kraft yatha kuchepetsa kukhudzidwa kwa chilengedwe popanga supu zawo. Kuphatikiza apo, Kraft adayika ndalama m'magwero a mphamvu zongowonjezwdwanso, monga mphamvu ya dzuwa ndi mphepo, kuti achepetse kuchuluka kwa ntchito zawo.
Kuchepetsa Kutaya Zakudya
Kutaya zakudya ndi vuto lalikulu m'makampani azakudya, ndipo matani mamiliyoni ambiri amatayidwa chaka chilichonse. Kraft wachitapo kanthu kuti achepetse kuwononga chakudya pakupanga supu. Poyang'anira mosamala kuchuluka kwa zinthu ndi ndondomeko zopangira, Kraft akhoza kuonetsetsa kuti akungopanga msuzi wofunikira, kuchepetsa mwayi wochuluka wazinthu zomwe zingawonongeke.
Kraft adakhazikitsanso mapulogalamu opereka chakudya chochulukirapo kumabanki azakudya ndi mabungwe ena omwe akufunika thandizo. Popatutsa msuzi wowonjezera kwa omwe angagwiritse ntchito, Kraft amatha kuchepetsa kuchuluka kwa chakudya chomwe chimatha m'malo otayirako komanso kuthandiza kudyetsa omwe akufunika. Kudzipereka kumeneku pakuchepetsa kuwononga chakudya sikumangopindulitsa chilengedwe komanso kumathandizira madera ndi anthu omwe akukumana ndi vuto la kusowa kwa chakudya.
Packaging Innovation
Kupaka ndi gawo lina lomwe Kraft adayang'ana kwambiri pakulimbikitsa kukhazikika. Kraft wakhala akugwira ntchito kuti achepetse kuchuluka kwa ma CD omwe amagwiritsidwa ntchito pazosankha zawo za supu, ndikusankha zinthu zomwe sizikonda zachilengedwe komanso zosavuta kuzibwezeretsanso. Pogwiritsa ntchito zida zobwezerezedwanso pakuyika kwawo, Kraft amatha kuchepetsa kufunikira kwa pulasitiki yatsopano ndi zida zina, kuthandiza kuchepetsa kuwononga chilengedwe kwa zinthu zawo.
Kuphatikiza pa kugwiritsa ntchito zida zobwezerezedwanso, Kraft wakhala akufufuzanso njira zatsopano zopangira ma CD, monga ma CD opangidwa ndi compostable ndi zinthu zomwe zimatha kuwonongeka. Zosankha zosungika zokhazikikazi zimawonongeka mosavuta m'malo, ndikuchepetsa kukhudzidwa kwawo pakutayirako ndi zachilengedwe. Popanga ndalama zopangira zida zatsopano, Kraft amatha kupatsa ogula zosankha za supu zomwe sizokoma zokhazokha komanso zosamalira zachilengedwe.
Kuthandizira Ulimi Wokhazikika
Kraft amamvetsetsa kufunikira kothandizira njira zokhazikika zaulimi kuti apititse patsogolo kukhazikika kwa supu zawo. Pogwira ntchito ndi alimi omwe amagwiritsa ntchito njira zaulimi wokonzanso, Kraft akhoza kuonetsetsa kuti zosakaniza mu supu zawo zimakula m'njira yomwe imalimbikitsa thanzi la nthaka, zamoyo zosiyanasiyana, komanso chilengedwe chonse. Ntchito zaulimi wobwezeretsa zimathandizira kuchepetsa mpweya wa carbon m'nthaka, kuchepetsa kufunika kwa feteleza ndi mankhwala ophera tizilombo, komanso kulimbikitsa kupirira kwakukulu pakukumana ndi kusintha kwa nyengo.
Kraft amathandiziranso alimi omwe akusintha njira zaulimi, zomwe zimayika patsogolo thanzi la nthaka, zamoyo zosiyanasiyana, komanso kasamalidwe ka madzi kokhazikika. Popeza zosakaniza za supu zawo, Kraft amatha kupatsa ogula zinthu zopanda mankhwala opangira komanso zopangidwa m'njira yabwinoko zachilengedwe. Pothandizira ulimi wokhazikika, Kraft sikuti akungowonjezera kukhazikika kwa supu zawo komanso kuthandiza kupanga chakudya chokhazikika chamtsogolo.
Kugwirizana kwa Community ndi Maphunziro
Kuphatikiza pa kuyesetsa kwawo kupititsa patsogolo kukhazikika kwa supu zawo, Kraft akudziperekanso kuchita nawo ndikuphunzitsa ogula za kukhazikika. Kraft yakhazikitsa mapulogalamu ophunzitsa ogula za momwe chilengedwe chimakhudzira zosankha zawo komanso momwe angapangire zisankho zokhazikika. Popereka chidziwitso chokhudza ubwino wokhazikika ndikupereka malangizo ochepetsera zinyalala ndikuthandizira ulimi wokhazikika, Kraft ikupereka mphamvu kwa ogula kuti azisankha bwino zachilengedwe.
Kraft amalumikizananso ndi madera kudzera m'mapulogalamu ofikira anthu komanso mgwirizano ndi mabungwe am'deralo. Pogwira ntchito ndi magulu a anthu, masukulu, ndi ena ogwira nawo ntchito, Kraft amatha kudziwitsa anthu za nkhani zokhazikika komanso kulimbikitsa kusintha kwabwino pamlingo wamba. Polimbikitsa kuyanjana kwa anthu ndi maphunziro, Kraft amatha kupanga mgwirizano wolimba ndi ogula ndikuwalimbikitsa kupanga zisankho zomwe zimathandizira tsogolo lokhazikika.
Pomaliza, zoyesayesa za Kraft zopititsa patsogolo kukhazikika kwa supu zawo ndizoyamikirika ndikuwonetsa kudzipereka kwakampani pakusamalira zachilengedwe. Pochepetsa kuchuluka kwa mpweya wawo, kuchepetsa kuwononga chakudya, kupanga zatsopano, kuthandizira ulimi wokhazikika, komanso kucheza ndi anthu, Kraft akutengapo mbali kuti apangitse supu zawo kukhala zosankha zokonda zachilengedwe kwa ogula. Pomwe kukhazikika kukupitilira kukhala chinthu chofunikira kwambiri kwa ogula, makampani ngati Kraft akutsogolera njira yopangira zakudya zokhazikika zomwe zimapindulitsa anthu komanso dziko lapansi. Pothandizira makampani omwe amaika patsogolo kukhazikika, ogula akhoza kupanga zotsatira zabwino pa chilengedwe ndikuthandizira tsogolo lokhazikika kwa onse.
Ntchito yathu ndikukhala bizinesi ya zaka zana limodzi ndi mbiri yayitali. Tikhulupirira kuti UCHAMPAS idzakhala mnzanu wondisamalira kwambiri.