Ingabe Izinketho ze-Kraft Soup Zikuthuthukisa Kanjani Ukusimama?

Ukuzinza kuyisihloko esibaluleke kakhulu eminyakeni yamuva nje, njengoba abathengi abaningi bafuna izindlela zokunciphisa umthelela wabo emvelweni. Indawo eyodwa lapho ukusimama kungabamba iqhaza elikhulu embonini yokudla, ikakhulukazi uma kuziwa ekukhiqizweni nasekusetshenzisweni kwesobho. I-Kraft, inkampani yokudla eyaziwa kakhulu, ithathe izinyathelo zokuthuthukisa ukusimama kwezinketho zayo zesobho, okuzenza kube ukukhetha okuvumelana nemvelo kubathengi.

Ukunciphisa I-Carbon Footprint

U-Kraft wenze igxathu elibalulekile ekwehliseni i-carbon footprint yezinketho zayo zesobho. Enye indlela abakwenze ngayo lokhu iwukuthola izithako zendawo noma nini lapho kungenzeka. Ngokusebenzisana nabalimi bendawo nabahlinzeki bempahla, i-Kraft inganciphisa ukukhishwa okuhlobene nokuthutha izithako amabanga amade. Lokhu akusizi nje kuphela ukwehlisa izinga lekhabhoni lesobho kodwa futhi kusekela umnotho wendawo futhi kukhuthaze izinqubo zezolimo ezisimeme.

Enye indlela i-Kraft eyehlise ngayo i-carbon footprint yezinketho zayo zesobho iwukusebenzisa izinqubo zokukhiqiza ezisebenza kahle kakhulu. Ngokuthuthukisa izindawo zabo zokukhiqiza kanye nokunciphisa ukusetshenziswa kwamandla, i-Kraft ikwazile ukwehlisa umthelela wemvelo jikelele wokukhiqiza isobho labo. Ukwengeza, u-Kraft utshale imali emithonjeni yamandla avuselelekayo, njengamandla elanga nawomoya, ukuze aqhubeke nokunciphisa i-carbon footprint yokusebenza kwabo.

Ukunciphisa Ukudla Okumoshayo

Imfucuza yokudla iyinkinga ebalulekile embonini yokudla, njengoba izigidi zamathani okudla zilahlwa minyaka yonke. U-Kraft uthathe izinyathelo zokunciphisa ukuchithwa kokudla ohlelweni lwabo lokukhiqiza isobho. Ngokuqapha ngokucophelela amazinga e-inventory kanye neshejuli yokukhiqiza, i-Kraft ingaqinisekisa ukuthi ikhiqiza kuphela inani lesobho elidingekayo, ukunciphisa amathuba okuba nempahla eningi engase imosheke.

U-Kraft uphinde wasebenzisa izinhlelo zokunikela ngokudla okusalayo emabhange okudla nakwezinye izinhlangano ezikudingayo. Ngokuphambukisa isobho eleqile kulabo abangalisebenzisa, i-Kraft iyakwazi ukunciphisa inani lokudla eligcina selisendaweni yokulahla imfucumfucu kuyilapho futhi lisiza ukuphakela abaswele. Lokhu kuzibophezela ekunciphiseni ukulahlwa kokudla akuzuzisi nje imvelo kuphela kodwa futhi kweseka imiphakathi kanye nabantu ababhekene nokungavikeleki kokudla.

I-Packaging Innovation

Ukupakisha kungenye indawo lapho u-Kraft egxile khona ekuthuthukiseni ukusimama. U-Kraft ubesebenzela ukunciphisa inani lokupakishwa okusetshenziselwa izinketho zabo zesobho, ekhetha izinto ezivumelana nemvelo futhi kulula ukuzisebenzisa kabusha. Ngokusebenzisa izinto ezigaywe kabusha zokupakishwa kwazo, i-Kraft iyakwazi ukunciphisa isidingo sepulasitiki entsha nezinye izinto, okusiza ukwehlisa umthelela wemvelo wemikhiqizo yabo.

Ngaphezu kokusebenzisa izinto ezigaywe kabusha, u-Kraft ubelokhu ehlola nezixazululo ezintsha zokupakisha, ezifana nokupakishwa okuvundisiwe nezinto ezibolayo. Lezi zinketho zokupakisha ezisimeme ziphuka kalula emvelweni, zinciphise umthelela wazo ezindaweni zokulahla imfucumfucu kanye nasezinhlelweni zemvelo. Ngokutshala imali emisha yokupakisha, i-Kraft iyakwazi ukuhlinzeka abathengi ngezinketho zesobho ezingagcini nje ngokumnandi kodwa futhi ezinomthwalo wemfanelo wemvelo.

Ukusekela Ezolimo Eziqhubekayo

U-Kraft uyakuqonda ukubaluleka kokusekela izinqubo zezolimo ezisimeme ukuze kuthuthukiswe ukusimama kwezinketho zabo zesobho. Ngokusebenzisana nabalimi abasebenzisa amasu okulima okuvuselelayo, u-Kraft angaqinisekisa ukuthi izithako ezisesobhoni zabo zitshalwa ngendlela ekhuthaza impilo yenhlabathi, ukuhlukahluka kwemvelo, kanye nokusimama kwendawo yonke. Izindlela zokulima ezivuselelayo zisiza ekukhipheni ikhabhoni emhlabathini, ukunciphisa isidingo sikamanyolo okwenziwa kanye nezibulala-zinambuzane, futhi kukhuthaze ukuqina okukhulu lapho ubhekene nokushintsha kwesimo sezulu.

I-Kraft iphinde isekele abalimi abaguqukela ezindleleni zokulima eziphilayo, ezibeka kuqala impilo yenhlabathi, ukuhlukahluka kwemvelo, nokuphathwa kwamanzi okusimeme. Ngokuthola izithako eziphilayo zesobho labo, i-Kraft iyakwazi ukunikeza abathengi imikhiqizo engenawo amakhemikhali okwenziwa futhi akhiqizwe ngendlela engcono emvelweni. Ngokusekela ezolimo ezisimeme, u-Kraft akagcini nje ngokuthuthukisa ukusimama kwezinketho zabo zesobho kodwa futhi usiza ekwakheni uhlelo lokudla oluqinile lwesikhathi esizayo.

Ukuhlanganyela Komphakathi kanye Nezemfundo

Ngaphezu kwemizamo yabo yokuthuthukisa ukusimama kwezinketho zabo zesobho, u-Kraft uzibophezele ekuxoxisaneni nokufundisa abathengi mayelana nokusimama. U-Kraft wethule izinhlelo zokufundisa abathengi ngomthelela wemvelo wokukhetha kwabo ukudla nokuthi bangenza kanjani izinqumo ezisimeme. Ngokunikeza ulwazi mayelana nezinzuzo zokusimama kanye nokunikeza amathiphu okunciphisa udoti nokusekela ezolimo ezisimeme, i-Kraft inika abathengi amandla okwenza izinqumo ezivumelana nemvelo.

U-Kraft uphinde azibandakanye nemiphakathi ngezinhlelo zokufinyelela kanye nokusebenzisana nezinhlangano zendawo. Ngokusebenzisana namaqembu omphakathi, izikole, nabanye ababambiqhaza, u-Kraft uyakwazi ukuqwashisa ngezindaba zokusimama futhi akhuthaze ushintsho oluhle ezingeni lendawo. Ngokugqugquzela ukuzibandakanya komphakathi kanye nemfundo, i-Kraft iyakwazi ukwakha ukuxhumana okuqinile nabathengi futhi ibakhuthaze ukuthi benze izinqumo ezisekela ikusasa elizinzile.

Sengiphetha, imizamo ka-Kraft yokuthuthukisa ukusimama kwezinketho zabo zesobho iyancomeka futhi ikhombisa ukuzibophezela kwenkampani ekunakekeleni imvelo. Ngokunciphisa izinga labo lekhabhoni, ukunciphisa ukumosheka kokudla, ukusungula izinto ezintsha ezipakishwayo, ukusekela ezolimo esimeme, nokuxhumana nemiphakathi, u-Kraft uthatha izinyathelo ezisheshayo ukuze enze amasobho abo abe ukukhetha okuvumelana nemvelo kubathengi. Njengoba ukusimama kuqhubeka nokuba yinto ehamba phambili kubathengi, izinkampani ezifana ne-Kraft zihamba phambili ekudaleni izinketho zokudla ezizinzile ezizuzisa abantu kanye neplanethi. Ngokusekela izinkampani ezibeka phambili ukusimama, abathengi bangenza umthelela omuhle emvelweni futhi babambe iqhaza ekusaseni elizinzile labo bonke.